During January, WhatsApp has been in the spotlight as a result of its new privacy policy. The update, mandatory for users, allowed the app to share user’s information with Facebook.
The controversy around the new change caused that the platform decided to postpone the changes, planned to be applied from February 8th to May 15th to “make sure users have plenty of time to review and understand the terms“.
After a challenging year affected by the pandemic, what are the trends that will shape the social media marketing sphere in 2021?
In order to help your brand improve its online presence and be in front of your competitors, we are going to talk about 6 social media trends you need to be aware of this year.
When using social media for your business, you must ensure that visual content looks its best. This will help your brand stand out and look professional. By posting non-adapted graphics, images or videos, you may not get the interaction you expected. That’s why size does matter after all!
GIFs have become an interesting tool to implement in your strategy for Instagram. They can help you to highlight some aspects from your stories, to include them in a call to action, to promote a new campaign, or to provide your business greater visibility. Moreover, they allow you to be different from your competitors and add value to your audience. Below, we’ll show you how to upload your corporate GIFs on Instagram.
In a crowded market, taking advantage of branding in your social media marketing is absolutely crucial. It will help you stand out among competitors, help you ensure consistency across all the channels and share with your audience what you’re all about. Continue Reading…
We are going to devote this post to talking about Pinterest, a social media network which has recently been in the spotlight thanks to the addition of the stories format to its app, known in this case as “Story Pins”. Let’s discover what Pinterest is, how it works, what makes it different, and why it could be considered a part of your social media strategy. Continue Reading…
Social media is in constant evolution, that’s why it’s imperative to be in the know about what the latest trends are, and how they can help your brand to improve its presence on social media and avoid staying behind your competitors. In this post, we are going to talk about five social media trends you should be aware of.
So, you’ve researched your market. You’ve developed a social media strategy that is bound to improve lead generation. You’ve even A/B tested a few different types of creative. But how exactly do you know if your social media marketing has been a success?
Continue Reading…
Social media trends are constantly changing from year to year. 2020 is no different. With so many new developments, what really is the top new social media trends of 2020?
Platforms are forever evolving to keep up to consumer and user demands. It’s known that video dominates over picture and text, explaining the rise in TikTok and the unstoppable platform that is YouTube.
It’s fair to say that lockdown restrictions imposed on the UK due to the coronavirus pandemic significantly affected the marketing plans of almost every brand’s campaign planning. Many will have inevitably pulled the plug on their shiny new multi-channel campaign due to the incoming, inevitable and in some cases total loss of revenue that most businesses in the country were going to face. For organisations that were going to continue big-money marketing campaigns, their approach was going to have to adapt to reflect the mood of the nation.
