Social Media Scares: What campaigns went disastrously wrong? 

We can learn a lot from successful social media campaigns but even more so from the ones that went wrong. Social Media can sometimes be a scary place to navigate. Once you post a photo on Instagram, share your thoughts on Twitter or give your opinions on Linkedin, there’s no going back. It’s there forever. While it’s important to take risks when creating social media content, it’s essential to be careful about what you post. 

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Social Responsibility in Marketing

For the very first time, businesses which are sustainable and show concern for the planet have been shown to drive brand value (brandZ). The climate crisis has caused consumers all over the world to turn to brands who are socially and environmentally responsible. But does it pay to bring corporate responsibility into your social media marketing?

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Marketing through Twitter – Companies getting it right

With the rise of Instagram and Snapchat, Twitter is sometimes overlooked by marketers as a tool for increasing your digital footprint. But 326 million people still use Twitter every month, and for the businesses that are using it right, it’s a great way to not only increase reach but to improve consumer’s perception of a brand.

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Christmas adverts that go viral.

‘Tis the season to make sure that you can close out 2018 with sales figures that are as warming as Santa’s mince pies. Here we will look at some recent Christmas adverts that went viral, to give you some inspiration as you create yours.   Continue Reading…

7 most common mistakes on social media.

Social Media Marketing can be frustrating. You post, and you post, and you don’t see results you were expecting. Don’t worry if that happens a lot. We are here to share with you a few most common mistakes people make on social media so you can learn from them.

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