What you should know about Pinterest

We are going to devote this post to talking about Pinterest, a social media network which has recently been in the spotlight thanks to the addition of the stories format to its app, known in this case as “Story Pins”. Let’s discover what Pinterest is, how it works, what makes it different, and why it could be considered a part of your social media strategy. Continue Reading…

Social Media Trends You Should Be Aware Of

Social media is in constant evolution, that’s why it’s imperative to be in the know about what the latest trends are, and how they can help your brand to improve its presence on social media and avoid staying behind your competitors. In this post, we are going to talk about five social media trends you should be aware of.

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What are the New Social Media Trends in 2020?

Social media trends are constantly changing from year to year. 2020 is no different. With so many new developments, what really is the top new social media trends of 2020?

Platforms are forever evolving to keep up to consumer and user demands. It’s known that video dominates over picture and text, explaining the rise in TikTok and the unstoppable platform that is YouTube. 

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The best, most creative and worst marketing moments during lockdown

It’s fair to say that lockdown restrictions imposed on the UK due to the coronavirus pandemic significantly affected the marketing plans of almost every brand’s campaign planning. Many will have inevitably pulled the plug on their shiny new multi-channel campaign due to the incoming, inevitable and in some cases total loss of revenue that most businesses in the country were going to face. For organisations that were going to continue big-money marketing campaigns, their approach was going to have to adapt to reflect the mood of the nation.

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How to start a career in Social Media Marketing?

The graduates of 2020 and graduating into unprecedented times. Many careers are uncertain, and many students have had graduate schemes, placements and internships canceled. You may be wondering how you can gain experience in social media marketing in the current climate. Given that fewer companies are hiring at present, and many positions have been canceled or put on hold. 

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Preparing your Post-Lockdown Marketing Strategy

The world has changed dramatically in the past few months. Life after lockdown won’t be the same as before, so it’s essential we adapt our marketing strategy to reflect these changes. With the end of the lockdown in sight, now is the time to start preparing your post-lockdown marketing strategy.

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