Micro-Influencers: What Are They & How to Use Them

Small packages, big impact – it’s a saying that holds true, even in the realm of micro-influencer marketing. While these phrases might be clichés, they’re spot on when it comes to the world of influencers. Incorporating micro-influencers into your marketing strategy can yield substantial benefits for your social media goals.

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Threads: Should Your Business Sign Up?

Meta, the owner of Facebook, has unveiled Threads, a highly anticipated alternative to Twitter. Designed to provide a “friendly” alternative to the troubled social media giant, Threads aims to address the challenges that have plagued Twitter since its acquisition by controversial tech billionaire Elon Musk.

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How To Do a Social Media Audit

When was the last time you did a social media audit? 

Social media marketing is an exciting and dynamic way to promote your business, but when it comes to measuring results, things can get a bit overwhelming. Don’t worry, though, because your business has a trusty ally in the form of a social media audit. Continue Reading…