Using Instagram Right – 7 Tips to Excel Online

60% of the population in the UK are active on social media, and that number is rising exponentially as Generation Z children grow older, but do you still feel like you aren’t using Instagram right? Having an online presence in these areas seems more and more paramount for the average business owner. Continue Reading…

The Best Black Friday Campaigns

There are currently 8.4 million British consumers shopping via Social Media, according to PayPal. There are more and more customers turning to Facebook, Instagram and Snapchat to search for products online. And next week we have one of the biggest events for online- buying: Cyber Week. Cyber Week is the week of Thanksgiving. The 29th of November is Black Friday 2019 and following it on the 2nd of November is Cyber Monday – a day dedicated to giving consumers superb online deals. 

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Social Media Scares: What campaigns went disastrously wrong? 

We can learn a lot from successful social media campaigns but even more so from the ones that went wrong. Social Media can sometimes be a scary place to navigate. Once you post a photo on Instagram, share your thoughts on Twitter or give your opinions on Linkedin, there’s no going back. It’s there forever. While it’s important to take risks when creating social media content, it’s essential to be careful about what you post. 

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Social Responsibility in Marketing

For the very first time, businesses which are sustainable and show concern for the planet have been shown to drive brand value (brandZ). The climate crisis has caused consumers all over the world to turn to brands who are socially and environmentally responsible. But does it pay to bring corporate responsibility into your social media marketing?

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Marketing through Twitter – Companies getting it right

With the rise of Instagram and Snapchat, Twitter is sometimes overlooked by marketers as a tool for increasing your digital footprint. But 326 million people still use Twitter every month, and for the businesses that are using it right, it’s a great way to not only increase reach but to improve consumer’s perception of a brand.

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