Social media is in constant evolution, that’s why it’s imperative to be in the know about what the latest trends are, and how they can help your brand to improve its presence on social media and avoid staying behind your competitors. In this post, we are going to talk about five social media trends you should be aware of.
So, you’ve researched your market. You’ve developed a social media strategy that is bound to improve lead generation. You’ve even A/B tested a few different types of creative. But how exactly do you know if your social media marketing has been a success?
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Social media trends are constantly changing from year to year. 2020 is no different. With so many new developments, what really is the top new social media trends of 2020?
Platforms are forever evolving to keep up to consumer and user demands. It’s known that video dominates over picture and text, explaining the rise in TikTok and the unstoppable platform that is YouTube.
It’s fair to say that lockdown restrictions imposed on the UK due to the coronavirus pandemic significantly affected the marketing plans of almost every brand’s campaign planning. Many will have inevitably pulled the plug on their shiny new multi-channel campaign due to the incoming, inevitable and in some cases total loss of revenue that most businesses in the country were going to face. For organisations that were going to continue big-money marketing campaigns, their approach was going to have to adapt to reflect the mood of the nation.
The world has changed dramatically in the past few months. Life after lockdown won’t be the same as before, so it’s essential we adapt our marketing strategy to reflect these changes. With the end of the lockdown in sight, now is the time to start preparing your post-lockdown marketing strategy.
Social media usage has surged in the last couple of weeks. Now there’s little opportunity for face-to-face connections, social media is essential in keeping businesses connected to their customers. We’re showing you some of the best social media marketing campaigns made during the lockdown.
We’re living through a very uncertain and troubling time. However, this isn’t a time to sit back and wait until the crisis is over. In every change, there is an opportunity.
It’s a day dedicated to spreading the love (and spending a lot doing so). Almost $4 billion will be spent on meals and movies out in celebration of Valentine’s Day (muchneeded). You may think there isn’t much point in spending time creating a Valentine’s Day campaign. Maybe you think your business is too unrelated, and you can’t link the day to your company. Think again! Continue Reading…
60% of the population in the UK are active on social media, and that number is rising exponentially as Generation Z children grow older, but do you still feel like you aren’t using Instagram right? Having an online presence in these areas seems more and more paramount for the average business owner. Continue Reading…
There are currently 8.4 million British consumers shopping via Social Media, according to PayPal. There are more and more customers turning to Facebook, Instagram and Snapchat to search for products online. And next week we have one of the biggest events for online- buying: Cyber Week. Cyber Week is the week of Thanksgiving. The 29th of November is Black Friday 2019 and following it on the 2nd of November is Cyber Monday – a day dedicated to giving consumers superb online deals.