In a crowded market, taking advantage of branding in your social media marketing is absolutely crucial. It will help you stand out among competitors, help you ensure consistency across all the channels and share with your audience what you’re all about.
In addition, according to a survey by OnePoll, 3 out of 4 Americans agree that how a company presents itself online is more important now than ever. In that sense, making a first good impression is also essential.
In today’s post, we are going to come up with three tips you can apply to take advantage of your branding when showcasing your business on social media.
Consistent branding equals better exposure
Having an inconsistent branding doesn’t look professional. Moreover, it generates confusion among your audience as well as damaging your brand recognition, your engagement, and even your sales.
Your audience expects to experience your brand as a whole, so make sure that you have a common thread in your branding across your social media channels.
As it can be appreciated in the following example, Oreo uses their branding elements across all their social media. In this case, their iconic cookie is displayed with a blue-coloured background on the profile picture while, on the cover photo, the logo appears alongside a cookie being soaked in a glass of milk.
Recently, Microsoft has gone one step further. Since Halloween is just around the corner, they have taken the opportunity to adapt their corporate elements to this popular holiday. That’s their way of sharing their personality behind the corporate image. Social media should be fun, engaging and interactive. Talking about trending topics and things that matter to your audience will always pay off. If you follow the path of being just promotional, you’ll definitely take the risk of losing followers.
Combine your branding with awesome content
Implementing brand guidelines when creating content for your social media channels will help you to reflect your company’s image. It’s a good practice to have all your branding guidelines written down as you’ll have a defined picture of how your content should look like when posting online.
Are you worried you don’t have any idea about graphic design? Currently, there are many different, free programs like Canva or Piktochart which allow you to create awesome content (posts, infographics, reports) without any expert knowledge.
Communicate better through your tone of voice
Another essential aspect when applying your branding on social media is the tone of voice – the way a company communicates with its audience.
Having a tone of voice on social media will help you to showcase your company’s values and communicate with your audience more easily. This will result in improved trust and better relationships with your fans who will be more emotionally connected to your brand. In fact, 64% of customers who affirm having a brand relationship, say that shared values are the main reason to trust a company.
Finally, whether you run a small business or a big corporation, using your branding in your social media marketing strategy can definitely make a difference. As we pointed out at the beginning, it’s imperative to stand out in a crowded digital market where your business can be unnoticed. Having a consistent branding will allow you to be unique in front of your competitors, and will help you to build a relationship of trust with your customers. Remember, there’s no second chance to make a first impression.