We are going to devote this post to talking about Pinterest, a social media network which has recently been in the spotlight thanks to the addition of the stories format to its app, known in this case as “Story Pins”. Let’s discover what Pinterest is, how it works, what makes it different, and why it could be considered a part of your social media strategy. Continue Reading…
Social media is in constant evolution, that’s why it’s imperative to be in the know about what the latest trends are, and how they can help your brand to improve its presence on social media and avoid staying behind your competitors. In this post, we are going to talk about five social media trends you should be aware of.
Social media trends are constantly changing from year to year. 2020 is no different. With so many new developments, what really is the top new social media trends of 2020?
Platforms are forever evolving to keep up to consumer and user demands. It’s known that video dominates over picture and text, explaining the rise in TikTok and the unstoppable platform that is YouTube.
New LinkedIn features remain to elevate the platform for you and your business. The updated tools help professionals and industries to reach new audiences, connect to customers and grow better than before.
The world has changed dramatically in the past few months. Life after lockdown won’t be the same as before, so it’s essential we adapt our marketing strategy to reflect these changes. With the end of the lockdown in sight, now is the time to start preparing your post-lockdown marketing strategy.
Social media usage has surged in the last couple of weeks. Now there’s little opportunity for face-to-face connections, social media is essential in keeping businesses connected to their customers. We’re showing you some of the best social media marketing campaigns made during the lockdown.
We’re living through a very uncertain and troubling time. However, this isn’t a time to sit back and wait until the crisis is over. In every change, there is an opportunity.
TikTok is quickly growing to become one of the biggest social media platforms in the world. It has over 500 million active users worldwide (Datareportal), and yet to a lot of us, it’s still a mystery.
60% of the population in the UK are active on social media, and that number is rising exponentially as Generation Z children grow older, but do you still feel like you aren’t using Instagram right? Having an online presence in these areas seems more and more paramount for the average business owner. Continue Reading…
For the very first time, businesses which are sustainable and show concern for the planet have been shown to drive brand value (brandZ). The climate crisis has caused consumers all over the world to turn to brands who are socially and environmentally responsible. But does it pay to bring corporate responsibility into your social media marketing?