All posts in “marketing”

Marketing through Twitter – Companies getting it right

With the rise of Instagram and Snapchat, Twitter is sometimes overlooked by marketers as a tool for increasing your digital footprint. But 326 million people still use Twitter every month, and for the businesses that are using it right, it’s a great way to not only increase reach but to improve consumer’s perception of a brand.

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How to define your target audience?

A lot of business owners make a huge mistake by not defining properly their target audience. They simply aren’t aware of their market or even worse: They think they are. However if you don’t know who is your potential client, how are you going to sell them a product or a service? Continue Reading…