You know what they say – Christmas is the most wonderful time of the year. And social media campaigns are no exception! We all have a memorable Christmas campaign that gets us into the festive spirit.
Marketing campaigns are a huge part of Christmas. In fact, the warm, happy and jolly Santa Claus figure that we know and love today was largely shaped by a 1931 Coca-Cola marketing campaign – decades before anyone had even heard of social media.
If you’ve spent any time on social media in 2022, you’ve probably heard of BeReal. It’s a relatively new social media app that’s seen a dramatic increase in popularity this year. But what makes it different from any other trend we’ve seen on social media?
The main reason that BeReal has sent seismic waves across the social media landscape this year is its resolute emphasis on authenticity. There are no follower counts, no filters, and no adverts. Just pure spontaneity.
Social media can be one of the most powerful tools a business can use to sell its products and services. But, when brands use social media for the sole purpose of selling their products and services, they find that they have alienated their followers.
The idea of a brand having a personality probably seems a little absurd at first. Brands are simply the face of a business: they are not living, conscious beings.
So why, then, do we feel like we know them – their characteristics, likes, and dislikes? That’s because the team behind the brand has developed a nuanced personality for their social media channels.
When you’re business is competing in a crowded marketplace, getting heard is the most important superpower. There’s no ground more crowded than the internet and everyone needs to stand out somehow. Our team has been helping companies make their unique voices rise above the rest for almost six years now.
There’s good news for businesses who use Twitter, the social media platform is testing a new Community showcase option for professional profiles. The app is aiming to encourage brands and creators to build more communities on the platform and the new Communities option will enable them to display a chosen community at the forefront of their Twitter profile.
TikTok is a widely known video platform with over 1 billion monthly users. A variety of audiences love it due to the platform’s diverse content, including educational and entertaining videos. Recently TikTok has introduced the TikTok Shop, which allows users to browse the store while staying on the app.
There are various tricks and techniques available to promote your Twitter content to the right people. Whether it is a funny meme or an educational post, learning these handy tips can help you to promote your content to your Twitter audience in various ways!
Instagram was originally designed as a photo-sharing platform which over the years has gained a constantly increasing amount of users. Recently, however, many Instagram features have enabled the platform to expand and meet the changing demands of its target audiences. Examples of this include the introduction of sharing posts to stories, reels, and Instagram direct messages.
