How to define your target audience?

A lot of business owners make a huge mistake by not defining properly their target audience. They simply aren’t aware of their market or even worse: They think they are. However if you don’t know who is your potential client, how are you going to sell them a product or a service? Continue Reading…

How to Create a Successful Social Media Strategy?

If you’re reading this, you probably already know that your company should be on social media. Let’s face it, whether you like it or not, it’s hard to ignore the great power of social media. This digital world became a part of our everyday lives and if you use it to your advantage it can transform your business. Continue Reading…

How to find clients using social media?

If you have a small business like I do, you understand that finding clients is one of the most important aspects of the company’s growth and development. But it’s harder than it seems. How can you compete with larger firms? How can you stand out among others? Continue Reading…