As we predicted at the end of last year, AI tools and capabilities are having a huge impact on social media marketing. As artificial intelligence (AI) continues to transform the world of social media marketing, it’s helping brands and marketers automate tasks, enhance user engagement, and streamline their strategies.
From content creation and social media management to AI-powered chatbots and influencers, AI technologies are becoming a vital part of every marketer’s toolkit. In this blog, we’ll explore the most useful AI tools across different social media platforms, their benefits, and how they’re changing the way businesses engage with their audiences.
AI’s Growing Influence on Social Media Marketing
According to The State of Social Media 2024 report, 63% of US B2B marketers credited AI with boosting their revenue and lead generation in 2023. Furthermore, 75% of marketers are planning to use AI to enhance customer experiences on social media. This shows that AI-driven strategies are not just a passing trend — they are essential to staying competitive in today’s fast-paced digital world.
Brands using AI in social media management have also reported a 50% reduction in content creation time, and 54% of organisations say they’re seeing cost savings with AI adoption. This automation frees up time for strategic thinking and creativity, which ultimately drives social media ROI.
AI Tools for Social Media Marketing
Here’s a breakdown of AI tools for content creation, social media management, customer service, and more:
1. Content Creation Tools
ChatGPT
What it does: ChatGPT helps marketers brainstorm creative ideas, generate high-quality captions, visuals and refine messaging in a conversational format.
Benefit: This tool is invaluable for quickly generating content ideas and refining copy for posts, blogs, and campaigns. It also aids in developing creative strategies with ease, saving marketers time on content creation. Soon ChatGPT will offer – Sora, a powerful AI video generation tool.
Google Gemini
What it does: Google’s Gemini provides advanced AI for content generation, helping businesses create everything from ad copy to blog posts.
Benefit: Gemini enhances content quality and speed by offering a sophisticated AI model that supports different types of writing, ensuring content resonates with the target audience.
Claude
What it does: Claude is an AI assistant that helps with brainstorming, content creation, and refining text for different marketing materials.
Benefit: This tool streamlines the creative process by assisting marketers in generating written content, and offering high-level insights and suggestions for enhancing copy.
Copy.ai
What it does: Copy.ai automates the writing process by generating content for blogs, social media posts, emails, and more.
Benefit: Marketers save valuable time by automating content creation, while Copy.ai ensures high-quality copy that aligns with the brand’s tone.
Jasper
What it does: Jasper is an AI tool for creating content, from social media posts to long-form articles and email newsletters.
Benefit: Jasper is designed to produce high-quality copy quickly, making it a top tool for businesses that need to scale their content creation without sacrificing quality.
MidJourney
What it does: MidJourney is a powerful AI tool that generates highly detailed images based on textual prompts, making it a fantastic option for creating unique visual content for social media.
Benefit: This tool is particularly useful for creating custom graphics, illustrations, and digital artwork that aligns with brand aesthetics. MidJourney leverages generative AI to produce visually compelling content quickly, allowing for creative flexibility and reducing reliance on traditional graphic design.
HeyGen
What it does: HeyGen allows users to create personalised AI avatars and generate digital representations for content and branding.
Benefit: This tool is beneficial for creating AI-powered avatars that enhance brand identity or customer interaction without needing human influencers. These avatars can also be used to represent brands in marketing materials and social media content.
2. AI for Social Media Management
Although it’s possible to schedule and plan all your social media content without any 3rd party tools, here a couple that can help streamline the process.
Hootsuite
What it does: Hootsuite’s AI Assistant helps automate content scheduling, manage multiple social media accounts, and track performance.
Benefit: This tool makes it easier to handle multiple accounts, ensuring that posts go live at optimal times and that the performance of each platform is consistently tracked.
Sprout Social
What it does: Sprout Social uses AI to curate content, track social media metrics, and generate reports.
Benefit: Sprout Social saves time on content management, while its AI tools provide detailed analytics to optimise campaigns and improve engagement.
3. AI Chatbots for Customer Service
ManyChat
What it does: ManyChat is an AI-powered chatbot tool that integrates with Facebook Messenger and Instagram, automating customer service tasks and engagement.
Benefit: This reduces response time, increases customer satisfaction, and helps marketers automate repetitive tasks, making interactions faster and more efficient.
MobileMonkey
What it does: MobileMonkey offers AI-driven chatbots for social media platforms, enhancing customer service and engagement.
Benefit: It streamlines customer interactions, providing instant responses to queries and improving the customer experience.
4. AI Influencers
AI influencers are on the rise and for example, Lil Miquela, an AI influencer, has begun to make waves in digital marketing. Additionally, HeyGen enables brands to create their own digital avatars for marketing campaigns. These AI avatars can interact with followers, promote products, and build a brand presence without the need for traditional influencers. Some of them even have a huge following! Many brands, such as Puma, Diesel, BMW, and Prada, already utilise AI influencers in their marketing efforts.
It makes sense. With the rising costs of influencer marketing, AI creators present an affordable alternative. They’re available 24/7, can be crafted in limitless ways, and often have impressive followings. However, it will affect the authenticity of content online.
AI Features Across Social Media Platforms
Each social media platform has integrated AI technologies to improve user experiences and optimise marketing efforts. Let’s dive into the AI features on popular platforms:
Meta (Facebook and Instagram)
Meta is innovating by incorporating AI-generated images of users, allowing them to see themselves in various imagined scenarios. This AI-powered image generation is just one of the ways Meta is using AI to enhance user engagement.
Current AI features:
- AI Ads Manager: Uses machine learning to optimise ad performance and target the right audience.
- AI-powered content generation: AI tools within Meta help users and brands create and modify images and videos.
- AI chatbots: Messenger’s AI chatbot helps brands engage with customers instantly.
What’s coming up: Expect more sophisticated AI tools to help personalise ad targeting and improve user engagement through AI-driven content and messaging strategies.
Instagram’s focus for 2025 will revolve around the growth of AI influencers and generative AI tools. The platform is investing in AI to help creators produce high-quality, original content. AI will also enhance messaging, with a focus on increasing personalised user interactions.
Current AI features:
- AI-based content recommendations: Instagram uses AI to curate personalised feeds and suggest content to users based on their past behaviour and preferences.
- AI for content creation: Instagram’s AI-driven filters, effects, and augmented reality (AR) features allow creators to enhance their posts, making them more interactive and engaging.
- AI-driven engagement metrics: The platform’s algorithm uses AI to analyse interactions and boost content that resonates most with users.
What’s coming up: Instagram is further investing in generative AI to expand the types of content that can be created. As messaging grows as a primary method of content sharing, AI tools will enhance interactions, allowing for more personalised communication between users and brands.
X
X uses Grok, its new AI-powered tool, to enhance user interactions, moderate content, and recommend personalised tweets.
Current AI features:
- AI-powered content recommendations: Grok helps users discover posts and trends they are most likely to engage with based on their interests and interactions.
- AI for sentiment analysis: AI tools help businesses understand user sentiment and adjust strategies accordingly.
What’s coming up: Expect Grok to expand its capabilities, offering deeper insights into user behaviour and enhancing content curation for more personalised experiences.
TikTok
TikTok is heavily reliant on AI to power its content recommendation engine, ensuring users see videos they’re most likely to enjoy. Common AI avatars, like virtual influencers and creators, are also making their mark on the platform.
Current AI features:
- AI-based video recommendations: TikTok’s algorithm uses AI to deliver a personalised feed of videos based on user behaviour and preferences.
- AI-powered effects and filters: The platform offers creative tools that use AI to enhance video content and engage audiences.
What’s coming up: TikTok is continuously evolving its AI tools to provide more personalised content and improve the content discovery process. Look out for deeper integration of AI-driven avatars and virtual influencers.
LinkedIn is adopting AI tools to enhance professional content and networking. AI is used for optimising job recommendations, content visibility, and even generating insights for posts and articles.
Current AI features:
- AI-powered job matching: LinkedIn’s AI helps users find the best job opportunities based on their skills and experience.
- Content recommendation: AI algorithms suggest relevant posts and articles to users, enhancing their professional experience.
- Post optimisation: AI helps users craft posts that are likely to receive high engagement based on timing, content, and target audience.
What’s coming up: Expect LinkedIn to continue enhancing its AI tools, focusing on improving content curation and personalisation for professionals and businesses.
The future of AI in social media marketing looks bright, with continuous advancements in AI technology. Expect more personalised experiences, deeper integration of AI for customer engagement, content creation and augmented reality (AR) combined with AI to offer immersive experiences.
It will be interesting to see what the future holds, but AI’s impact on social media marketing is already transforming the industry, offering innovative tools that automate tasks, enhance user experiences, and improve marketing outcomes. By integrating AI strategically, marketers can scale their efforts and create more personalised, engaging campaigns that resonate with audiences.