All posts in “social media”

Social Responsibility in Marketing

For the very first time, businesses which are sustainable and show concern for the planet have been shown to drive brand value (brandZ). The climate crisis has caused consumers all over the world to turn to brands who are socially and environmentally responsible. But does it pay to bring corporate responsibility into your social media marketing?

Continue Reading…

Marketing through Twitter – Companies getting it right

With the rise of Instagram and Snapchat, Twitter is sometimes overlooked by marketers as a tool for increasing your digital footprint. But 326 million people still use Twitter every month, and for the businesses that are using it right, it’s a great way to not only increase reach but to improve consumer’s perception of a brand.

Continue Reading…

LinkedIn do’s and don’ts

LinkedIn is the only professional online network in the world. If you use it right, the platform can offer a tone of opportunities. Whether you’re looking for a job, a prospect or you want to raise the awareness of your business; this channel should be definitely your choice. Continue Reading…

How to improve your social media campaigns?

Nowadays, we are surrounded by advertising: emails, billboards, tv, and social media. It’s harder than ever to stand out among competitors. For us marketers, this huge competition means that our adverts need to exceed expectations and reflect the audience’s interests and characteristics.

Continue Reading…

How to define your target audience?

A lot of business owners make a huge mistake by not defining properly their target audience. They simply aren’t aware of their market or even worse: They think they are. However if you don’t know who is your potential client, how are you going to sell them a product or a service? Continue Reading…