Influencer marketing is rapidly becoming one of the most effective ways to promote brands and businesses on social media.
63% of marketers plan to increase their influencer marketing budgets this year. This indicates the increasing importance of this form of advertising.
Any experienced marketer will agree: the success of any marketing campaign hinges on your ability to understand your audience. That’s why using psychology on social media can be so useful.
The rise of paid verification on social media is becoming increasingly evident. Elon Musk launched Twitter Blue in November 2022, and now Mark Zuckerberg has announced Meta Verified. Whilst the concept of verification is not new, the monetisation of it certainly is.
Knowing how to quantify and improve your social media ROI (return on investment) are essential skills to have in order to determine whether your efforts are paying off.
Social media has revolutionised the way we interact and share information. The rise of new technologies has further enhanced this experience and has allowed for more creative and personalised content creation. One such technology that is changing the game is ChatGPT.
Growing your brand’s social media presence can be one of the most effective ways to get tangible results for your business.
So, if you want to succeed, you need to be stepping up what your brand is posting on social media.
Social media trends in 2023 are going to be different. This time last year, we were in a very different position globally. Restrictions from the pandemic were being removed, markets were opening up, and the economy was looking positive.
Now, we find ourselves in a more tentative position. An impending recession, lower consumer spending and rising inflation have made things a little more difficult for everyone. So what does this mean for social media?
Advertising on Facebook is an amazing way to reach specific audiences and increase your sales or interaction with your website – But in order to have a successful Facebook advertising campaign, there are many factors that must be considered.
Since 2016 it has been found that over fifty percent of Europe uses social networks. With this increased usage of social media comes a wealth of opportunities for businesses – Yet also the challenge of finding the right social media agency to help you make the most of this new and growing market.
This year Little Media Agency was ranked as one of the top twenty Social Media Agencies in New York by DesignRush. We are lucky enough to have been considered for such an amazing accolade and are so grateful for their recognition of our agency.
