Welcome to the 2020 Little Media Awards! Celebrating all things social media marketing within the past 12 months. Despite the challenging year, it’s been for most businesses across the globe, we have still seen some amazingly creative social media campaigns throughout the year. We have eight categories that showcase the achievements of companies across a plethora of industries who have all made an impact on the world of social media this year.
And the winner is…
In a crowded market, taking advantage of branding in your social media marketing is absolutely crucial. It will help you stand out among competitors, help you ensure consistency across all the channels and share with your audience what you’re all about. Continue Reading…
You may have heard that short-form video content platforms such as TikTok are all the rage right now! If you haven’t heard of TikTok, it’s safe to say you just haven’t been paying attention. But don’t worry, we’ve got you covered! In this, our ultimate guide to all things short-form video content.
So, you’ve researched your market. You’ve developed a social media strategy that is bound to improve lead generation. You’ve even A/B tested a few different types of creative. But how exactly do you know if your social media marketing has been a success?
Continue Reading…
It’s fair to say that lockdown restrictions imposed on the UK due to the coronavirus pandemic significantly affected the marketing plans of almost every brand’s campaign planning. Many will have inevitably pulled the plug on their shiny new multi-channel campaign due to the incoming, inevitable and in some cases total loss of revenue that most businesses in the country were going to face. For organisations that were going to continue big-money marketing campaigns, their approach was going to have to adapt to reflect the mood of the nation.
The world has changed dramatically in the past few months. Life after lockdown won’t be the same as before, so it’s essential we adapt our marketing strategy to reflect these changes. With the end of the lockdown in sight, now is the time to start preparing your post-lockdown marketing strategy.
We’re living through a very uncertain and troubling time. However, this isn’t a time to sit back and wait until the crisis is over. In every change, there is an opportunity.
TikTok is quickly growing to become one of the biggest social media platforms in the world. It has over 500 million active users worldwide (Datareportal), and yet to a lot of us, it’s still a mystery.
It’s a day dedicated to spreading the love (and spending a lot doing so). Almost $4 billion will be spent on meals and movies out in celebration of Valentine’s Day (muchneeded). You may think there isn’t much point in spending time creating a Valentine’s Day campaign. Maybe you think your business is too unrelated, and you can’t link the day to your company. Think again! Continue Reading…
2019 has been an exciting year for the world of Social Media Marketing. Businesses are getting more political, more daring and more inventive in creating their marketing campaigns. From Gillette focusing on toxic masculinity to Iceland raising awareness for deforestation, many companies are focusing on social and environmental issues in their campaigns.
