All posts in “social media advertising”

The Little Media Social Media Marketing Awards 2020 – The 8 Best Social Media Campaigns of 2020.

Welcome to the 2020 Little Media Awards! Celebrating all things social media marketing within the past 12 months. Despite the challenging year, it’s been for most businesses across the globe, we have still seen some amazingly creative social media campaigns throughout the year. We have eight categories that showcase the achievements of companies across a plethora of industries who have all made an impact on the world of social media this year.

Continue Reading…

The best, most creative and worst marketing moments during lockdown

It’s fair to say that lockdown restrictions imposed on the UK due to the coronavirus pandemic significantly affected the marketing plans of almost every brand’s campaign planning. Many will have inevitably pulled the plug on their shiny new multi-channel campaign due to the incoming, inevitable and in some cases total loss of revenue that most businesses in the country were going to face. For organisations that were going to continue big-money marketing campaigns, their approach was going to have to adapt to reflect the mood of the nation.

Continue Reading…

Preparing your Post-Lockdown Marketing Strategy

The world has changed dramatically in the past few months. Life after lockdown won’t be the same as before, so it’s essential we adapt our marketing strategy to reflect these changes. With the end of the lockdown in sight, now is the time to start preparing your post-lockdown marketing strategy.

Continue Reading…

Valentine’s Day Campaign Ideas

It’s a day dedicated to spreading the love (and spending a lot doing so). Almost $4 billion will be spent on meals and movies out in celebration of Valentine’s Day (muchneeded). You may think there isn’t much point in spending time creating a Valentine’s Day campaign. Maybe you think your business is too unrelated, and you can’t link the day to your company. Think again!  Continue Reading…

The Best and Worst Campaigns of 2019

2019 has been an exciting year for the world of Social Media Marketing. Businesses are getting more political, more daring and more inventive in creating their marketing campaigns. From Gillette focusing on toxic masculinity to Iceland raising awareness for deforestation, many companies are focusing on social and environmental issues in their campaigns. 

Continue Reading…