All posts in “social media advertising”

Preparing your Post-Lockdown Marketing Strategy

The world has changed dramatically in the past few months. Life after lockdown won’t be the same as before, so it’s essential we adapt our marketing strategy to reflect these changes. With the end of the lockdown in sight, now is the time to start preparing your post-lockdown marketing strategy.

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Valentine’s Day Campaign Ideas

It’s a day dedicated to spreading the love (and spending a lot doing so). Almost $4 billion will be spent on meals and movies out in celebration of Valentine’s Day (muchneeded). You may think there isn’t much point in spending time creating a Valentine’s Day campaign. Maybe you think your business is too unrelated, and you can’t link the day to your company. Think again!  Continue Reading…

The Best and Worst Campaigns of 2019

2019 has been an exciting year for the world of Social Media Marketing. Businesses are getting more political, more daring and more inventive in creating their marketing campaigns. From Gillette focusing on toxic masculinity to Iceland raising awareness for deforestation, many companies are focusing on social and environmental issues in their campaigns. 

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Using Instagram Right – 7 Tips to Excel Online

60% of the population in the UK are active on social media, and that number is rising exponentially as Generation Z children grow older, but do you still feel like you aren’t using Instagram right? Having an online presence in these areas seems more and more paramount for the average business owner. Continue Reading…

The Best Black Friday Campaigns

There are currently 8.4 million British consumers shopping via Social Media, according to PayPal. There are more and more customers turning to Facebook, Instagram and Snapchat to search for products online. And next week we have one of the biggest events for online- buying: Cyber Week. Cyber Week is the week of Thanksgiving. The 29th of November is Black Friday 2019 and following it on the 2nd of November is Cyber Monday – a day dedicated to giving consumers superb online deals. 

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Social Media Scares: What campaigns went disastrously wrong? 

We can learn a lot from successful social media campaigns but even more so from the ones that went wrong. Social Media can sometimes be a scary place to navigate. Once you post a photo on Instagram, share your thoughts on Twitter or give your opinions on Linkedin, there’s no going back. It’s there forever. While it’s important to take risks when creating social media content, it’s essential to be careful about what you post. 

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Social Responsibility in Marketing

For the very first time, businesses which are sustainable and show concern for the planet have been shown to drive brand value (brandZ). The climate crisis has caused consumers all over the world to turn to brands who are socially and environmentally responsible. But does it pay to bring corporate responsibility into your social media marketing?

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How to improve your social media campaigns?

Nowadays, we are surrounded by advertising: emails, billboards, tv, and social media. It’s harder than ever to stand out among competitors. For us marketers, this huge competition means that our adverts need to exceed expectations and reflect the audience’s interests and characteristics.

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