With the current generation consistently delving into more video content for their entertainment and educational needs, more and more people are starting to look towards building their YouTube audience, whether that is from a business side of view or general personal use.
Writing engaging social media content is more important than ever in today’s crowded social media landscape. With so many brands vying for attention, it can be challenging to make your voice heard.
While Facebook, Instagram, and Twitter often steal the spotlight, one platform that shouldn’t be overlooked is Pinterest. As social media becomes more crowded than ever, it’s crucial that brands have a strong social media presence.
When it comes to social media marketing, there are two main strategies: paid social media and organic social media.
The rise of paid verification on social media is becoming increasingly evident. Elon Musk launched Twitter Blue in November 2022, and now Mark Zuckerberg has announced Meta Verified. Whilst the concept of verification is not new, the monetisation of it certainly is.
Knowing how to quantify and improve your social media ROI (return on investment) are essential skills to have in order to determine whether your efforts are paying off.
Social media has revolutionised the way we interact and share information. The rise of new technologies has further enhanced this experience and has allowed for more creative and personalised content creation. One such technology that is changing the game is ChatGPT.
TikTok is a platform that moves rapidly. From its snappy, short-form videos to its evanescent trends: everything on TikTok seems to happen so quickly.
It shouldn’t come as a surprise, then, that TikTok was the fastest social media platform to surpass one billion users. It took them just 4.9 years. By comparison, it took Facebook 8.7 years to reach the same number of users.
Growing your brand’s social media presence can be one of the most effective ways to get tangible results for your business.
So, if you want to succeed, you need to be stepping up what your brand is posting on social media.
Instagram has unveiled a series of exciting huge new changes for 2023. From a re-arrangement of the navigation bar to entirely new features – like a Twitter-inspired ‘Notes’ feature – the social media app is certainly taking a different approach this year.