YouTube is one of the most popular social media platforms worldwide. Currently, it has around 1.86 billion users on the platform who either create content or stream it. YouTube allows the ability to create and upload different forms of video content, for example commentary videos, “Top” list, and How-to (tutorials). Now Youtube is currently testing a new way for organisations to create content, called YouTube Shorts.
Social media trends are constantly changing from year to year. 2020 is no different. With so many new developments, what really is the top new social media trends of 2020?
Platforms are forever evolving to keep up to consumer and user demands. It’s known that video dominates over picture and text, explaining the rise in TikTok and the unstoppable platform that is YouTube.
It’s fair to say that lockdown restrictions imposed on the UK due to the coronavirus pandemic significantly affected the marketing plans of almost every brand’s campaign planning. Many will have inevitably pulled the plug on their shiny new multi-channel campaign due to the incoming, inevitable and in some cases total loss of revenue that most businesses in the country were going to face. For organisations that were going to continue big-money marketing campaigns, their approach was going to have to adapt to reflect the mood of the nation.
Social media usage has surged in the last couple of weeks. Now there’s little opportunity for face-to-face connections, social media is essential in keeping businesses connected to their customers. We’re showing you some of the best social media marketing campaigns made during the lockdown.
With the rise of Instagram and Snapchat, Twitter is sometimes overlooked by marketers as a tool for increasing your digital footprint. But 326 million people still use Twitter every month, and for the businesses that are using it right, it’s a great way to not only increase reach but to improve consumer’s perception of a brand.
Every time you open a social media app on your phone, a video starts playing. Video has become such a dominant form of communication on social media that it is almost impossible to increase the leads you generate from these platforms without using video. Continue Reading…
If you manage social media for your business, you probably know how much time that involves. Coming up with fresh and exciting content can be sometimes tricky; however, it’s crucial in every social media marketing strategy. Continue Reading…
Most business owners decide to set up social media because they want to increase their sales and grow their business. Even though it is possible, sometimes their expectations are quite unrealistic. Continue Reading…
Whether it’s an idea, product or a service, we all want to sell something. We all want to attract a lot of customers so we can grow our businesses. However, it’s not that easy to stand out among the competitors. Continue Reading…
You have probably already heard that you should start blogging. People tend to say that it’s important and good for business but what are the actual benefits? Why should you invest in one more marketing tool? Continue Reading…