All posts in “trends”

6 Social Media Trends In 2021

After a challenging year affected by the pandemic, what are the trends that will shape the social media marketing sphere in 2021? 

In order to help your brand improve its online presence and be in front of your competitors, we are going to talk about 6 social media trends you need to be aware of this year.

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Social Media Trends You Should Be Aware Of

Social media is in constant evolution, that’s why it’s imperative to be in the know about what the latest trends are, and how they can help your brand to improve its presence on social media and avoid staying behind your competitors. In this post, we are going to talk about five social media trends you should be aware of.

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What are the New Social Media Trends in 2020?

Social media trends are constantly changing from year to year. 2020 is no different. With so many new developments, what really is the top new social media trends of 2020?

Platforms are forever evolving to keep up to consumer and user demands. It’s known that video dominates over picture and text, explaining the rise in TikTok and the unstoppable platform that is YouTube. 

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The best, most creative and worst marketing moments during lockdown

It’s fair to say that lockdown restrictions imposed on the UK due to the coronavirus pandemic significantly affected the marketing plans of almost every brand’s campaign planning. Many will have inevitably pulled the plug on their shiny new multi-channel campaign due to the incoming, inevitable and in some cases total loss of revenue that most businesses in the country were going to face. For organisations that were going to continue big-money marketing campaigns, their approach was going to have to adapt to reflect the mood of the nation.

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Social Media Scares: What campaigns went disastrously wrong? 

We can learn a lot from successful social media campaigns but even more so from the ones that went wrong. Social Media can sometimes be a scary place to navigate. Once you post a photo on Instagram, share your thoughts on Twitter or give your opinions on Linkedin, there’s no going back. It’s there forever. While it’s important to take risks when creating social media content, it’s essential to be careful about what you post. 

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