It’s fair to say that lockdown restrictions imposed on the UK due to the coronavirus pandemic significantly affected the marketing plans of almost every brand’s campaign planning. Many will have inevitably pulled the plug on their shiny new multi-channel campaign due to the incoming, inevitable and in some cases total loss of revenue that most businesses in the country were going to face. For organisations that were going to continue big-money marketing campaigns, their approach was going to have to adapt to reflect the mood of the nation.
We can learn a lot from successful social media campaigns but even more so from the ones that went wrong. Social Media can sometimes be a scary place to navigate. Once you post a photo on Instagram, share your thoughts on Twitter or give your opinions on Linkedin, there’s no going back. It’s there forever. While it’s important to take risks when creating social media content, it’s essential to be careful about what you post.
LinkedIn is a platform where entrepreneurs and professionals can connect, interact and grow. In the past, there has been much debate surrounding whether LinkedIn is a social media platform or not, due to its target audience specifically being businesses and professionals.