Influencer marketing is rapidly becoming one of the most effective ways to promote brands and businesses on social media.
63% of marketers plan to increase their influencer marketing budgets this year. This indicates the increasing importance of this form of advertising.
Any experienced marketer will agree: the success of any marketing campaign hinges on your ability to understand your audience. That’s why using psychology on social media can be so useful.
The concept of short-form video content on social media is nothing new. Remember Vine – the app where users could share looping video clips lasting only six seconds? That was launched in 2013 – over ten years ago.
The rise of paid verification on social media is becoming increasingly evident. Elon Musk launched Twitter Blue in November 2022, and now Mark Zuckerberg has announced Meta Verified. Whilst the concept of verification is not new, the monetisation of it certainly is.
Knowing how to quantify and improve your social media ROI (return on investment) are essential skills to have in order to determine whether your efforts are paying off.
Social media has revolutionised the way we interact and share information. The rise of new technologies has further enhanced this experience and has allowed for more creative and personalised content creation. One such technology that is changing the game is ChatGPT.
TikTok is a platform that moves rapidly. From its snappy, short-form videos to its evanescent trends: everything on TikTok seems to happen so quickly.
It shouldn’t come as a surprise, then, that TikTok was the fastest social media platform to surpass one billion users. It took them just 4.9 years. By comparison, it took Facebook 8.7 years to reach the same number of users.
Instagram has unveiled a series of exciting huge new changes for 2023. From a re-arrangement of the navigation bar to entirely new features – like a Twitter-inspired ‘Notes’ feature – the social media app is certainly taking a different approach this year.
Social media trends in 2023 are going to be different. This time last year, we were in a very different position globally. Restrictions from the pandemic were being removed, markets were opening up, and the economy was looking positive.
Now, we find ourselves in a more tentative position. An impending recession, lower consumer spending and rising inflation have made things a little more difficult for everyone. So what does this mean for social media?
You know what they say – Christmas is the most wonderful time of the year. And social media campaigns are no exception! We all have a memorable Christmas campaign that gets us into the festive spirit.
Marketing campaigns are a huge part of Christmas. In fact, the warm, happy and jolly Santa Claus figure that we know and love today was largely shaped by a 1931 Coca-Cola marketing campaign – decades before anyone had even heard of social media.
