When it comes to social media marketing, there are two main strategies: paid social media and organic social media.
As a social media marketer, coming up with fresh content ideas can be a daunting task. With so much content on social media already, it can be hard to come up with original ideas.
Influencer marketing is rapidly becoming one of the most effective ways to promote brands and businesses on social media.
63% of marketers plan to increase their influencer marketing budgets this year. This indicates the increasing importance of this form of advertising.
Any experienced marketer will agree: the success of any marketing campaign hinges on your ability to understand your audience. That’s why using psychology on social media can be so useful.
Knowing how to quantify and improve your social media ROI (return on investment) are essential skills to have in order to determine whether your efforts are paying off.
Growing your brand’s social media presence can be one of the most effective ways to get tangible results for your business.
So, if you want to succeed, you need to be stepping up what your brand is posting on social media.
The idea of a brand having a personality probably seems a little absurd at first. Brands are simply the face of a business: they are not living, conscious beings.
So why, then, do we feel like we know them – their characteristics, likes, and dislikes? That’s because the team behind the brand has developed a nuanced personality for their social media channels.
When you’re business is competing in a crowded marketplace, getting heard is the most important superpower. There’s no ground more crowded than the internet and everyone needs to stand out somehow. Our team has been helping companies make their unique voices rise above the rest for almost six years now.
There’s good news for businesses who use Twitter, the social media platform is testing a new Community showcase option for professional profiles. The app is aiming to encourage brands and creators to build more communities on the platform and the new Communities option will enable them to display a chosen community at the forefront of their Twitter profile.
