All posts in “strategy”

6 New Social Media Platforms You Should Know About

During January, WhatsApp has been in the spotlight as a result of its new privacy policy. The update, mandatory for users, allowed the app to share user’s information with Facebook.

The controversy around the new change caused that the platform decided to postpone the changes, planned to be applied from February 8th to May 15th to “make sure users have plenty of time to review and understand the terms.

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Social media image sizes [November 2020]

When using social media for your business, you must ensure that visual content looks its best. This will help your brand stand out and look professional. By posting non-adapted graphics, images or videos, you may not get the interaction you expected. That’s why size does matter after all!

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Use your corporate GIFs on Instagram stories

GIFs have become an interesting tool to implement in your strategy for Instagram. They can help you to highlight some aspects from your stories, to include them in a call to action, to promote a new campaign, or to provide your business greater visibility. Moreover, they allow you to be different from your competitors and add value to your audience. Below, we’ll show you how to upload your corporate GIFs on Instagram.

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What are the New Social Media Trends in 2020?

Social media trends are constantly changing from year to year. 2020 is no different. With so many new developments, what really is the top new social media trends of 2020?

Platforms are forever evolving to keep up to consumer and user demands. It’s known that video dominates over picture and text, explaining the rise in TikTok and the unstoppable platform that is YouTube. 

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What to post on social media?

“We don’t have a choice on whether we do social media, the question is how well we do it.”

– Erik Qualman

A lot of business owners ask me how do I know what to post on social media. The key to this answer is to understand the target audience and the industry.  Continue Reading…

Instagram Marketing Tips

Instagram can be a very powerful marketing tool for business. This social media channel is getting more and more popular and not just among younger audiences. In fact, most users are aged between 18 and 49. Continue Reading…

How to improve your social media campaigns?

Nowadays, we are surrounded by advertising: emails, billboards, tv, and social media. It’s harder than ever to stand out among competitors. For us marketers, this huge competition means that our adverts need to exceed expectations and reflect the audience’s interests and characteristics.

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