All posts in “strategy”

How to Find the Right Social Media Agency

Social media has dramatically evolved since the start of the 21st century and in most cases, we cannot imagine our lives without checking for what our friends are posting. Since 2016 it has been found that over fifty percent of the population in Europe use social networks. With this increased usage of social media comes an entirely new market and way of advertising for both small and large companies. However, with this comes finding a social media agency to make sure that you are successfully adapting to that market. 

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The big changes coming to Twitter in 2021

There are a number of huge changes to Twitter in 2021. Twitter has announced a slew of new features and functions over the past few months all of which are extremely exciting and have the potential to drastically change your social media strategy on the platform.
We take a look at some of these upcoming changes to give you a head start on updating your social media strategy.

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Social media platforms

6 New Social Media Platforms You Should Know About

During January, WhatsApp has been in the spotlight as a result of its new privacy policy. The update, mandatory for users, allowed the app to share user’s information with Facebook.

The controversy around the new change caused that the platform decided to postpone the changes, planned to be applied from February 8th to May 15th to “make sure users have plenty of time to review and understand the terms.

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Social media image sizes [November 2020]

When using social media for your business, you must ensure that visual content looks its best. This will help your brand stand out and look professional. By posting non-adapted graphics, images or videos, you may not get the interaction you expected. That’s why size does matter after all!

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Use your corporate GIFs on Instagram stories

GIFs have become an interesting tool to implement in your strategy for Instagram. They can help you to highlight some aspects from your stories, to include them in a call to action, to promote a new campaign, or to provide your business greater visibility. Moreover, they allow you to be different from your competitors and add value to your audience. Below, we’ll show you how to upload your corporate GIFs on Instagram.

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What are the New Social Media Trends in 2020?

Social media trends are constantly changing from year to year. 2020 is no different. With so many new developments, what really is the top new social media trends of 2020?

Platforms are forever evolving to keep up to consumer and user demands. It’s known that video dominates over picture and text, explaining the rise in TikTok and the unstoppable platform that is YouTube. 

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What to post on social media?

“We don’t have a choice on whether we do social media, the question is how well we do it.”

– Erik Qualman

A lot of business owners ask me how do I know what to post on social media. The key to this answer is to understand the target audience and the industry.  Continue Reading…