All posts in “strategy”

Top 10 AI Tools for Social Media Marketing in 2025

AI tools are revolutionising social media management, with over 80% of content recommendations now powered by AI, significantly enhancing user engagement. The global market for AI in social media is projected to reach approximately £9.8 billion by 2031, reflecting substantial investment in AI technologies.

As a social media agency, we get bombarded with “game-changing” tools almost daily, especially when it comes to AI. However, not all AI tools are built equally, and not every app that boasts artificial intelligence is helpful in day-to-day tasks such as content creation, planning, or engagement.

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Threads: Should Your Business Sign Up?

Meta, the owner of Facebook, has unveiled Threads, a highly anticipated alternative to Twitter. Designed to provide a “friendly” alternative to the troubled social media giant, Threads aims to address the challenges that have plagued Twitter since its acquisition by controversial tech billionaire Elon Musk.

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How To Do a Social Media Audit

When was the last time you did a social media audit? 

Social media marketing is an exciting and dynamic way to promote your business, but when it comes to measuring results, things can get a bit overwhelming. Don’t worry, though, because your business has a trusty ally in the form of a social media audit. Continue Reading…