Every time you open a social media app on your phone, a video starts playing. Video has become such a dominant form of communication on social media that it is almost impossible to increase the leads you generate from these platforms without using video. Continue Reading…
“We don’t have a choice on whether we do social media, the question is how well we do it.”
– Erik Qualman
A lot of business owners ask me how do I know what to post on social media. The key to this answer is to understand the target audience and the industry. Continue Reading…
Instagram can be a very powerful marketing tool for business. This social media channel is getting more and more popular and not just among younger audiences. In fact, most users are aged between 18 and 49. Continue Reading…
Nowadays, we are surrounded by advertising: emails, billboards, tv, and social media. It’s harder than ever to stand out among competitors. For us marketers, this huge competition means that our adverts need to exceed expectations and reflect the audience’s interests and characteristics.
LinkedIn is the only professional social network in the world. With more than more than 500 million users and 45 million decision makers, this platform gives you an excellent opportunity to reach your potential clients. Continue Reading…
I know it’s only November but, you should be already thinking about your social media Christmas strategy. One of the biggest mistake brands make is to leave the marketing activities at the last minute. Continue Reading…
Whether it’s an idea, product or a service, we all want to sell something. We all want to attract a lot of customers so we can grow our businesses. However, it’s not that easy to stand out among the competitors. Continue Reading…