AI tools are revolutionising social media management, with over 80% of content recommendations now powered by AI, significantly enhancing user engagement. The global market for AI in social media is projected to reach approximately £9.8 billion by 2031, reflecting substantial investment in AI technologies.
As a social media agency, we get bombarded with “game-changing” tools almost daily, especially when it comes to AI. However, not all AI tools are built equally, and not every app that boasts artificial intelligence is helpful in day-to-day tasks such as content creation, planning, or engagement.
So we’ve filtered through the noise to bring you a more focused list. These aren’t just popular platforms with a bit of AI sprinkled in; they’re tools where AI is the primary engine, helping marketers move faster, accomplish more, and appear firmer online.
Here are the top AI Tools to Boost Your Social Media Strategy:
1. Predis.ai
Starting price: You can start for free, with the Lite plan priced at £23/month.
What it does: End-to-end AI content creation for social media.
Predis is like a mini content team in one tool. You give it a product, offer, or idea, and it generates the post copy, designs, and hashtags in seconds. It also supports multiple languages and allows you to bulk create content for various platforms.
Where it shines:
- AI-generated captions and visuals.
- Branded templates + post scheduling.
- Quick idea testing for campaigns.
Best for: Freelancers, small teams, or brands that need a fast turnaround and don’t want to design from scratch every time.
Benefits: Offers a competitive edge for agencies managing multiple brands, thanks to workspace and client folders. Integrates with eCommerce product feeds to generate listings into posts automatically.
Drawbacks: AI-generated designs can clash with brand aesthetics if custom fonts or specific styles are required. Limited creative control compared to traditional design platforms.
2. Ocoya
Starting price: From £13.83/month.
What it does: AI copywriting meets design + scheduling.
Think of Ocoya as a blend of ChatGPT, Canva, and Buffer, but purpose-built for social content. You can create posts with AI-written captions, match them with pre-made designs, and then schedule them all in one dashboard.
Where it shines:
- AI writing assistant with tone options.
- Intelligent scheduling and analytics.
- Integration with eCommerce platforms.
Best for: E-commerce brands, busy marketing teams, and social media managers who need speed and consistency.
Benefits: Enables language localisation at scale, which is particularly useful for global campaigns. Built-in content calendar helps keep teams aligned without needing third-party scheduling tools.
Drawbacks: Creative templates can feel outdated if not regularly refreshed. Branding options are limited for advanced users wanting granular style guides.
3. Feedhive
Starting price: From £7.70/month.
What it does: Predictive post performance + AI content suggestions.
Feedhive doesn’t just help you schedule content; it uses AI to suggest improvements based on engagement data, enables you to optimise post timing, and even predicts how well your content will perform before it goes live.
Where it shines:
- Post-performance prediction.
- Built-in AI writer and repurposing tools.
- Smart automations (like comment triggers).
Best for: Social teams who want data-backed content decisions without diving into spreadsheets.
Benefits: Unique “time travel” posting lets you auto-repost high-performing content without having to track it manually. A strong analytics dashboard provides social proof and performance forecasting.
Drawbacks: Doesn’t integrate well with visual-first platforms like Instagram or TikTok. Lacks design or media creation tools, so not ideal as a standalone solution.
4. Heyday by Hootsuite
Starting price: From £36/month.
What it does: AI customer service in your social DMs.
Heyday utilises conversational AI to address common customer questions on Instagram, Facebook, and other platforms. It’s trained to sound helpful, not robotic, and knows when to loop in a human.
Where it shines:
- 24/7 automated responses.
- eCommerce integrations.
- Personalised customer journeys.
Best for: Brands with high DM volume, especially in retail or service industries.
Benefits: Enhances customer experience with instant, on-brand responses, reducing bounce rates and frustration during high-traffic moments. Can identify upsell or lead gen opportunities through conversations.
Drawbacks: AI needs regular training to stay accurate and relevant. Poor performance in niche or highly contextual queries if not configured carefully.
5. Lately.ai
Starting price: From £28/month.
What it does: Turns long-form content (like blogs or videos) into dozens of short social posts.
Lately uses AI to repurpose large pieces of content into smaller social posts that still sound human. It learns what types of posts your audience engages with and continually refines its approach over time.
Where it shines:
- Mass content repurposing.
- Personalised tone and learning.
- Works well with video + written formats.
Best for: Content-rich brands, thought leaders, and agencies trying to scale output without burning out.
Benefits: Learns from your best-performing content to optimise future posts – it doesn’t just repurpose but improves. Particularly useful for content teams with archived blogs or podcasts.
Drawbacks: It lacks flexibility if your content tone is playful or informal, as it can come across as too corporate. Requires fine-tuning to avoid repetition across posts.
6. ChatGPT
Starting price: Free tier available; Custom GPTs from £20/month.
What it does: Custom GPTs to create expert AI agents that generate tailored copy for different brands and marketing styles.
ChatGPT isn’t just a chatbot anymore – with custom GPTs, you can build AI assistants specialised in your brand voice, product niche, or campaign needs. These AI experts write copy, brainstorm ideas, or even act as virtual brand strategists.
Where it shines:
- Custom AI agents tailored to your brand’s tone.
- Generates on-brand social copy, blogs, emails, and more.
- Supports rapid iteration and idea testing.
Best for: Agencies and brands wanting bespoke AI assistants for multiple clients or varied campaign types.
Benefits: Extremely flexible and powerful, letting you tailor AI outputs beyond generic templates. Easy to integrate into existing workflows via API.
Drawbacks: Requires time and skill to create effective custom GPTs. It can have a learning curve for non-technical users.
7. Veo 3
Starting price: From £36.69/month.
What it does: Ultra-realistic text-to-video creation powered by AI.
Veo 3 transforms text prompts into stunning, lifelike videos – perfect for brands needing eye-catching video content without expensive production. From product demos to social ads, it brings your scripts to life with photorealistic visuals.
Where it shines:
- High-quality, realistic video generation from text.
- Fast video content creation for social media and ads.
- Supports various video styles and scenes.
Best for: Brands and creators wanting scalable video production without a full studio setup.
Benefits: Cuts video creation time drastically and lowers cost compared to traditional video shoots.
Drawbacks: Still limited in creative direction and customisation compared to human filmmakers.
8. Runway
Starting price: Free tier available, Pro from £10.95/month.
What it does: AI-driven text-to-video creator with cinematic results.
Runway is a powerful creative tool that uses its Gen-2 model to turn simple text prompts into high-quality, realistic videos. Designed for content teams and marketers, it offers video generation, editing, inpainting, and more, all without requiring production equipment or editing experience.
Where it shines:
- Gen-2 text-to-video generation.
- In-browser video editing and enhancements.
- Rapid prototyping for creative campaigns.
Best for: Creative teams, video marketers, and brands needing visual storytelling at scale.
Benefits: Delivers visually impressive content with minimal effort. Great for testing concepts or enhancing content with cinematic quality.
Drawbacks: Requires experimentation to achieve optimal results. The output may require fine-tuning to align with the brand’s visuals or tone.
9. Sora
Starting price: From £23/month.
What it does: AI-powered text-to-video platform focusing on social media trends and storytelling.
Sora helps marketers produce short, trendy videos optimised for platforms like TikTok and Instagram Reels by turning captions or scripts into dynamic video clips.
Where it shines:
- Trend-aware video creation with social-first formatting.
- Customizable templates aligned with platform best practices.
- AI-enhanced video editing tools.
Best for: Social media teams focused on viral content and engagement growth.
Benefits: Makes it easy to jump on trends with polished videos tailored for rapid social consumption.
Drawbacks: Limited control over complex edits; best suited for short-form video only.
10. Photoleap
Starting price: Free version; Premium from £8/month.
What it does: AI photo-to-video app that animates images into dynamic social content.
Photoleap transforms static photos into animated videos with motion effects, overlays, and transitions – ideal for brands seeking to refresh their visual content without a full video shoot.
Where it shines:
- Photo animation with AI-driven effects.
- Easy integration of text, music, and transitions.
- Intuitive mobile and desktop apps.
Best for: Creators and marketers who want to repurpose photos into engaging video posts.
Benefits: Adds movement and interest to existing visual assets quickly and easily.
Drawbacks: Animation options are limited compared to full video production software.
Final Thoughts: Choose Your AI Stack Carefully
Ultimately, AI tools are revolutionising social media management, saving time and enhancing creativity. There’s no shortage of AI tools shouting for your attention, but the real value comes from using the right mix, not the most popular names. The best AI stack depends on your goals:
- Need speed and scale? Try Predis, Ocoya, and Feedhive.
- Creating stunning video content? Veo 3, Runway, and Sora are game-changers.
- Building a personal brand or bespoke copy? ChatGPT and Photoleap have you covered.
- Managing engagement at scale? Heyday and Lately will save you hours.
Whether you’re managing multiple clients or growing a personal brand, AI tools can now handle everything from ideation to publishing.
The key is choosing the right mix that supports both your workflow and creativity. While no tool can replace strategy or human insight, they certainly make the process faster, more innovative, and more scalable. It’s not about using every tool, it’s about using the right ones well.
If you have any questions about social media marketing, get in touch with us – we’re happy to help!
