All posts in “strategy”

The Best AI Tools for Image Creation

The Best AI Tools for Image Creation

In the fast-paced world of digital marketing, standing out visually is half the battle. But with campaigns running across multiple channels, deadlines shrinking, and creative budgets tightening, marketers need tools that deliver fresh visuals fast, without compromising brand quality.

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Social Media Trends 2026

Social Media Trends for 2026: What Marketers Need to Prepare for Now

As 2025 draws to a close, the social media landscape is shifting faster than ever. The platforms are evolving, audiences are changing their habits, and technology is rewriting the rules of content creation. For marketers, 2026 will not be about keeping up; it will be about staying ahead.

With just a few months to go before the new year, now is the time to prepare. In this article, we break down the key social media trends that will define 2026, why they matter, and what you should be doing right now to ensure your brand is ready.

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Top 10 AI Tools for Social Media Marketing in 2025

AI tools are revolutionising social media management, with over 80% of content recommendations now powered by AI, significantly enhancing user engagement. The global market for AI in social media is projected to reach approximately £9.8 billion by 2031, reflecting substantial investment in AI technologies.

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Threads: Should Your Business Sign Up?

Meta, the owner of Facebook, has unveiled Threads, a highly anticipated alternative to Twitter. Designed to provide a “friendly” alternative to the troubled social media giant, Threads aims to address the challenges that have plagued Twitter since its acquisition by controversial tech billionaire Elon Musk.

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How To Do a Social Media Audit

When was the last time you did a social media audit? 

Social media marketing is an exciting and dynamic way to promote your business, but when it comes to measuring results, things can get a bit overwhelming. Don’t worry, though, because your business has a trusty ally in the form of a social media audit. Continue Reading…