So, you’ve researched your market. You’ve developed a social media strategy that is bound to improve lead generation. You’ve even A/B tested a few different types of creative. But how exactly do you know if your social media marketing has been a success?
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Social media trends are constantly changing from year to year. 2020 is no different. With so many new developments, what really is the top new social media trends of 2020?
Platforms are forever evolving to keep up to consumer and user demands. It’s known that video dominates over picture and text, explaining the rise in TikTok and the unstoppable platform that is YouTube.
It’s fair to say that lockdown restrictions imposed on the UK due to the coronavirus pandemic significantly affected the marketing plans of almost every brand’s campaign planning. Many will have inevitably pulled the plug on their shiny new multi-channel campaign due to the incoming, inevitable and in some cases total loss of revenue that most businesses in the country were going to face. For organisations that were going to continue big-money marketing campaigns, their approach was going to have to adapt to reflect the mood of the nation.
New LinkedIn features remain to elevate the platform for you and your business. The updated tools help professionals and industries to reach new audiences, connect to customers and grow better than before.
The world has changed dramatically in the past few months. Life after lockdown won’t be the same as before, so it’s essential we adapt our marketing strategy to reflect these changes. With the end of the lockdown in sight, now is the time to start preparing your post-lockdown marketing strategy.
We’re living through a very uncertain and troubling time. However, this isn’t a time to sit back and wait until the crisis is over. In every change, there is an opportunity.
It’s a day dedicated to spreading the love (and spending a lot doing so). Almost $4 billion will be spent on meals and movies out in celebration of Valentine’s Day (muchneeded). You may think there isn’t much point in spending time creating a Valentine’s Day campaign. Maybe you think your business is too unrelated, and you can’t link the day to your company. Think again! Continue Reading…
2019 has been an exciting year for the world of Social Media Marketing. Businesses are getting more political, more daring and more inventive in creating their marketing campaigns. From Gillette focusing on toxic masculinity to Iceland raising awareness for deforestation, many companies are focusing on social and environmental issues in their campaigns.
