If you’ve spent any time on social media in 2022, you’ve probably heard of BeReal. It’s a relatively new social media app that’s seen a dramatic increase in popularity this year. But what makes it different from any other trend we’ve seen on social media?
The main reason that BeReal has sent seismic waves across the social media landscape this year is its resolute emphasis on authenticity. There are no follower counts, no filters, and no adverts. Just pure spontaneity.
Social media can be one of the most powerful tools a business can use to sell its products and services. But, when brands use social media for the sole purpose of selling their products and services, they find that they have alienated their followers.
When you’re business is competing in a crowded marketplace, getting heard is the most important superpower. There’s no ground more crowded than the internet and everyone needs to stand out somehow. Our team has been helping companies make their unique voices rise above the rest for almost six years now.
There’s good news for businesses who use Twitter, the social media platform is testing a new Community showcase option for professional profiles. The app is aiming to encourage brands and creators to build more communities on the platform and the new Communities option will enable them to display a chosen community at the forefront of their Twitter profile.
TikTok is a widely known video platform with over 1 billion monthly users. A variety of audiences love it due to the platform’s diverse content, including educational and entertaining videos. Recently TikTok has introduced the TikTok Shop, which allows users to browse the store while staying on the app.
There are various tricks and techniques available to promote your Twitter content to the right people. Whether it is a funny meme or an educational post, learning these handy tips can help you to promote your content to your Twitter audience in various ways!
Instagram was originally designed as a photo-sharing platform which over the years has gained a constantly increasing amount of users. Recently, however, many Instagram features have enabled the platform to expand and meet the changing demands of its target audiences. Examples of this include the introduction of sharing posts to stories, reels, and Instagram direct messages.
LinkedIn is a platform widely known for allowing users to build connections with audiences, clients, and employers. It provides a trusted space where users can connect and follow media that interest them, such as companies they particularly enjoy. It is, in fact, the largest online networking platform in the world, with approximately 810 million users across more than 200 countries. It was founded in 2002 in the USA, and after proving its success, it was made available in the UK. One of their newest features is LinkedIn Live events.
Tik-Tok is a platform which has grown rapidly in popularity over the past couple of years. Tik-Tok originally began life as a platform called Musical.ly, where the main feature of the app was users lip syncing to short clips of popular songs. Starting life in 2014, Musical.ly went on to be used by many people including celebrities like Ariana Grande, however after a drop in popularity, it was rebranded as Tik-Tok in 2018.
