All posts in “marketing”

TikTok user

What makes the TikTok Shop so popular?

TikTok is a widely known video platform with over 1 billion monthly users. A variety of audiences love it due to the platform’s diverse content, including educational and entertaining videos. Recently TikTok has introduced the TikTok Shop, which allows users to browse the store while staying on the app.

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Instagram

How Instagram features are constantly evolving to meet the demands of its users?

Instagram was originally designed as a photo-sharing platform which over the years has gained a constantly increasing amount of users. Recently, however, many Instagram features have enabled the platform to expand and meet the changing demands of its target audiences. Examples of this include the introduction of sharing posts to stories, reels, and Instagram direct messages.

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What are LinkedIn Live events?

LinkedIn is a platform widely known for allowing users to build connections with audiences, clients, and employers. It provides a trusted space where users can connect and follow media that interest them, such as companies they particularly enjoy. It is, in fact, the largest online networking platform in the world, with approximately 810 million users across more than 200 countries. It was founded in 2002 in the USA, and after proving its success, it was made available in the UK. One of their newest features is LinkedIn Live events.

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TikTok Marketing

Why is Tik-Tok So Popular?

Tik-Tok is a platform which has grown rapidly in popularity over the past couple of years. Tik-Tok originally began life as a platform called Musical.ly, where the main feature of the app was users lip syncing to short clips of popular songs. Starting life in 2014, Musical.ly went on to be used by many people including celebrities like Ariana Grande, however after a drop in popularity, it was rebranded as Tik-Tok in 2018.

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Linktree – Finding a connection.

What is Linktree?

Linktree is an all-in-one microsite creation platform loved by many social media influencers and other brands, mainly for its simplicity when it comes to sharing links online. 

It essentially allows you to share multiple links on your social media platforms, stored on a customisable page that can be personalised to your liking, from choosing your brand’s colour scheme to uploading your profile photo and a banner. 

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