The rise of paid verification on social media is becoming increasingly evident. Elon Musk launched Twitter Blue in November 2022, and now Mark Zuckerberg has announced Meta Verified. Whilst the concept of verification is not new, the monetisation of it certainly is.
Knowing how to quantify and improve your social media ROI (return on investment) are essential skills to have in order to determine whether your efforts are paying off.
Social media has revolutionised the way we interact and share information. The rise of new technologies has further enhanced this experience and has allowed for more creative and personalised content creation. One such technology that is changing the game is ChatGPT.
Growing your brand’s social media presence can be one of the most effective ways to get tangible results for your business.
So, if you want to succeed, you need to be stepping up what your brand is posting on social media.
Instagram has unveiled a series of exciting huge new changes for 2023. From a re-arrangement of the navigation bar to entirely new features – like a Twitter-inspired ‘Notes’ feature – the social media app is certainly taking a different approach this year.
Social media trends in 2023 are going to be different. This time last year, we were in a very different position globally. Restrictions from the pandemic were being removed, markets were opening up, and the economy was looking positive.
Now, we find ourselves in a more tentative position. An impending recession, lower consumer spending and rising inflation have made things a little more difficult for everyone. So what does this mean for social media?
If you’ve spent any time on social media in 2022, you’ve probably heard of BeReal. It’s a relatively new social media app that’s seen a dramatic increase in popularity this year. But what makes it different from any other trend we’ve seen on social media?
The main reason that BeReal has sent seismic waves across the social media landscape this year is its resolute emphasis on authenticity. There are no follower counts, no filters, and no adverts. Just pure spontaneity.
Instagram was originally designed as a photo-sharing platform which over the years has gained a constantly increasing amount of users. Recently, however, many Instagram features have enabled the platform to expand and meet the changing demands of its target audiences. Examples of this include the introduction of sharing posts to stories, reels, and Instagram direct messages.
What is Linktree?
Linktree is an all-in-one microsite creation platform loved by many social media influencers and other brands, mainly for its simplicity when it comes to sharing links online.
It essentially allows you to share multiple links on your social media platforms, stored on a customisable page that can be personalised to your liking, from choosing your brand’s colour scheme to uploading your profile photo and a banner.
Instagram is one of the most popular social media platforms globally, with an active user base of over 1.3 billion people. For casual users, Instagram is perfect for sharing snapshots of your daily life, following your favourite celebrities or athletes, and keeping in touch with friends and family. For businesses, Instagram is fantastic for sharing images of your products and services, selling goods through their e-commerce feature, targeting new customers and more.