The rise of paid verification on social media is becoming increasingly evident. Elon Musk launched Twitter Blue in November 2022, and now Mark Zuckerberg has announced Meta Verified. Whilst the concept of verification is not new, the monetisation of it certainly is.
TikTok is a platform that moves rapidly. From its snappy, short-form videos to its evanescent trends: everything on TikTok seems to happen so quickly.
It shouldn’t come as a surprise, then, that TikTok was the fastest social media platform to surpass one billion users. It took them just 4.9 years. By comparison, it took Facebook 8.7 years to reach the same number of users.
With 2021 coming to an end and 2022 arriving just over the horizon, it’s that time again to take a look at the top five social media trends for 2022.
During January, WhatsApp has been in the spotlight as a result of its new privacy policy. The update, mandatory for users, allowed the app to share user’s information with Facebook.
The controversy around the new change caused that the platform decided to postpone the changes, planned to be applied from February 8th to May 15th to “make sure users have plenty of time to review and understand the terms“.
After a challenging year affected by the pandemic, what are the trends that will shape the social media marketing sphere in 2021?
In order to help your brand improve its online presence and be in front of your competitors, we are going to talk about 6 social media trends you need to be aware of this year.
Social media is in constant evolution, that’s why it’s imperative to be in the know about what the latest trends are, and how they can help your brand to improve its presence on social media and avoid staying behind your competitors. In this post, we are going to talk about five social media trends you should be aware of.