For a long time, hashtags were treated like a shortcut to visibility. Add enough of them, make them popular enough, and your content had a better chance of being found.
That is no longer how social platforms work.
In the fast-paced world of social media marketing, Instagram Reels have emerged as a powerful tool for brands to connect with their audience through short, engaging videos. To help you maximise your Reels strategy, we’ve compiled a comprehensive guide based on Instagram’s latest insights and best practices.
In an era where digital presence is synonymous with brand visibility, influencer marketing and UGC content have become a cornerstone of modern marketing strategies. Over 80% of marketers have a dedicated influencer marketing budget, and most brands are increasing their influencer marketing spending in 2024. Continue Reading…
Instagram has unveiled a series of exciting huge new changes for 2023. From a re-arrangement of the navigation bar to entirely new features – like a Twitter-inspired ‘Notes’ feature – the social media app is certainly taking a different approach this year.
Instagram was originally designed as a photo-sharing platform which over the years has gained a constantly increasing amount of users. Recently, however, many Instagram features have enabled the platform to expand and meet the changing demands of its target audiences. Examples of this include the introduction of sharing posts to stories, reels, and Instagram direct messages.
What is Linktree?
Linktree is an all-in-one microsite creation platform loved by many social media influencers and other brands, mainly for its simplicity when it comes to sharing links online.
It essentially allows you to share multiple links on your social media platforms, stored on a customisable page that can be personalised to your liking, from choosing your brand’s colour scheme to uploading your profile photo and a banner.