For the very first time, businesses which are sustainable and show concern for the planet have been shown to drive brand value (brandZ). The climate crisis has caused consumers all over the world to turn to brands who are socially and environmentally responsible. But does it pay to bring corporate responsibility into your social media marketing?
With the rise of Instagram and Snapchat, Twitter is sometimes overlooked by marketers as a tool for increasing your digital footprint. But 326 million people still use Twitter every month, and for the businesses that are using it right, it’s a great way to not only increase reach but to improve consumer’s perception of a brand.