Social media trends in 2023 are going to be different. This time last year, we were in a very different position globally. Restrictions from the pandemic were being removed, markets were opening up, and the economy was looking positive.
Now, we find ourselves in a more tentative position. An impending recession, lower consumer spending and rising inflation have made things a little more difficult for everyone. So what does this mean for social media?
You know what they say – Christmas is the most wonderful time of the year. And social media campaigns are no exception! We all have a memorable Christmas campaign that gets us into the festive spirit.
Marketing campaigns are a huge part of Christmas. In fact, the warm, happy and jolly Santa Claus figure that we know and love today was largely shaped by a 1931 Coca-Cola marketing campaign – decades before anyone had even heard of social media.
Social media can be one of the most powerful tools a business can use to sell its products and services. But, when brands use social media for the sole purpose of selling their products and services, they find that they have alienated their followers.
When you’re business is competing in a crowded marketplace, getting heard is the most important superpower. There’s no ground more crowded than the internet and everyone needs to stand out somehow. Our team has been helping companies make their unique voices rise above the rest for almost six years now.
There’s good news for businesses who use Twitter, the social media platform is testing a new Community showcase option for professional profiles. The app is aiming to encourage brands and creators to build more communities on the platform and the new Communities option will enable them to display a chosen community at the forefront of their Twitter profile.
TikTok is a widely known video platform with over 1 billion monthly users. A variety of audiences love it due to the platform’s diverse content, including educational and entertaining videos. Recently TikTok has introduced the TikTok Shop, which allows users to browse the store while staying on the app.
There are various tricks and techniques available to promote your Twitter content to the right people. Whether it is a funny meme or an educational post, learning these handy tips can help you to promote your content to your Twitter audience in various ways!
Instagram was originally designed as a photo-sharing platform which over the years has gained a constantly increasing amount of users. Recently, however, many Instagram features have enabled the platform to expand and meet the changing demands of its target audiences. Examples of this include the introduction of sharing posts to stories, reels, and Instagram direct messages.
LinkedIn is a platform widely known for allowing users to build connections with audiences, clients, and employers. It provides a trusted space where users can connect and follow media that interest them, such as companies they particularly enjoy. It is, in fact, the largest online networking platform in the world, with approximately 810 million users across more than 200 countries. It was founded in 2002 in the USA, and after proving its success, it was made available in the UK. One of their newest features is LinkedIn Live events.
