While Facebook, Instagram, and Twitter often steal the spotlight, one platform that shouldn’t be overlooked is Pinterest. As social media becomes more crowded than ever, it’s crucial that brands have a strong social media presence.
TikTok Ads are a big deal, especially now that TikTok has taken the world by storm with its short, entertaining videos and rapidly growing user base. With over 1 billion active users worldwide, TikTok presents a unique opportunity for brands to reach a large and engaged audience.
In today’s digital age, social media is one of the most powerful tools for building brand awareness. With millions of active users on various social media platforms, businesses can reach a vast audience and create a strong online presence.
When it comes to social media marketing, there are two main strategies: paid social media and organic social media.
As a social media marketer, coming up with fresh content ideas can be a daunting task. With so much content on social media already, it can be hard to come up with original ideas.
Influencer marketing is rapidly becoming one of the most effective ways to promote brands and businesses on social media.
63% of marketers plan to increase their influencer marketing budgets this year. This indicates the increasing importance of this form of advertising.
Any experienced marketer will agree: the success of any marketing campaign hinges on your ability to understand your audience. That’s why using psychology on social media can be so useful.
The concept of short-form video content on social media is nothing new. Remember Vine – the app where users could share looping video clips lasting only six seconds? That was launched in 2013 – over ten years ago.
The rise of paid verification on social media is becoming increasingly evident. Elon Musk launched Twitter Blue in November 2022, and now Mark Zuckerberg has announced Meta Verified. Whilst the concept of verification is not new, the monetisation of it certainly is.
Knowing how to quantify and improve your social media ROI (return on investment) are essential skills to have in order to determine whether your efforts are paying off.