Social media has revolutionised the way we interact and share information. The rise of new technologies has further enhanced this experience and has allowed for more creative and personalised content creation. One such technology that is changing the game is ChatGPT.
TikTok is a platform that moves rapidly. From its snappy, short-form videos to its evanescent trends: everything on TikTok seems to happen so quickly.
It shouldn’t come as a surprise, then, that TikTok was the fastest social media platform to surpass one billion users. It took them just 4.9 years. By comparison, it took Facebook 8.7 years to reach the same number of users.
Growing your brand’s social media presence can be one of the most effective ways to get tangible results for your business.
So, if you want to succeed, you need to be stepping up what your brand is posting on social media.
Instagram has unveiled a series of exciting huge new changes for 2023. From a re-arrangement of the navigation bar to entirely new features – like a Twitter-inspired ‘Notes’ feature – the social media app is certainly taking a different approach this year.
Social media trends in 2023 are going to be different. This time last year, we were in a very different position globally. Restrictions from the pandemic were being removed, markets were opening up, and the economy was looking positive.
Now, we find ourselves in a more tentative position. An impending recession, lower consumer spending and rising inflation have made things a little more difficult for everyone. So what does this mean for social media?
You know what they say – Christmas is the most wonderful time of the year. And social media campaigns are no exception! We all have a memorable Christmas campaign that gets us into the festive spirit.
Marketing campaigns are a huge part of Christmas. In fact, the warm, happy and jolly Santa Claus figure that we know and love today was largely shaped by a 1931 Coca-Cola marketing campaign – decades before anyone had even heard of social media.
If you’ve spent any time on social media in 2022, you’ve probably heard of BeReal. It’s a relatively new social media app that’s seen a dramatic increase in popularity this year. But what makes it different from any other trend we’ve seen on social media?
The main reason that BeReal has sent seismic waves across the social media landscape this year is its resolute emphasis on authenticity. There are no follower counts, no filters, and no adverts. Just pure spontaneity.
Social media can be one of the most powerful tools a business can use to sell its products and services. But, when brands use social media for the sole purpose of selling their products and services, they find that they have alienated their followers.
When you’re business is competing in a crowded marketplace, getting heard is the most important superpower. There’s no ground more crowded than the internet and everyone needs to stand out somehow. Our team has been helping companies make their unique voices rise above the rest for almost six years now.
There’s good news for businesses who use Twitter, the social media platform is testing a new Community showcase option for professional profiles. The app is aiming to encourage brands and creators to build more communities on the platform and the new Communities option will enable them to display a chosen community at the forefront of their Twitter profile.