There are currently 8.4 million British consumers shopping via Social Media, according to PayPal. There are more and more customers turning to Facebook, Instagram and Snapchat to search for products online. And next week we have one of the biggest events for online- buying: Cyber Week. Cyber Week is the week of Thanksgiving. The 29th of November is Black Friday 2019 and following it on the 2nd of November is Cyber Monday – a day dedicated to giving consumers superb online deals.
For the very first time, businesses which are sustainable and show concern for the planet have been shown to drive brand value (brandZ). The climate crisis has caused consumers all over the world to turn to brands who are socially and environmentally responsible. But does it pay to bring corporate responsibility into your social media marketing?
With the rise of Instagram and Snapchat, Twitter is sometimes overlooked by marketers as a tool for increasing your digital footprint. But 326 million people still use Twitter every month, and for the businesses that are using it right, it’s a great way to not only increase reach but to improve consumer’s perception of a brand.
Every time you open a social media app on your phone, a video starts playing. Video has become such a dominant form of communication on social media that it is almost impossible to increase the leads you generate from these platforms without using video. Continue Reading…
If you manage social media for your business, you probably know how much time that involves. Coming up with fresh and exciting content can be sometimes tricky; however, it’s crucial in every social media marketing strategy. Continue Reading…
Most business owners decide to set up social media because they want to increase their sales and grow their business. Even though it is possible, sometimes their expectations are quite unrealistic. Continue Reading…
LinkedIn is the only professional online network in the world. If you use it right, the platform can offer a tone of opportunities. Whether you’re looking for a job, a prospect or you want to raise the awareness of your business; this channel should be definitely your choice. Continue Reading…
Nowadays, we are surrounded by advertising: emails, billboards, tv, and social media. It’s harder than ever to stand out among competitors. For us marketers, this huge competition means that our adverts need to exceed expectations and reflect the audience’s interests and characteristics.
Whether it’s an idea, product or a service, we all want to sell something. We all want to attract a lot of customers so we can grow our businesses. However, it’s not that easy to stand out among the competitors. Continue Reading…
Although it seems like ages away, let’s face the reality: The summer is over and 2018 is just round the corner. It means that you should start thinking of your social media marketing strategy for the next year.