With the current generation consistently delving into more video content for their entertainment and educational needs, more and more people are starting to look towards building their YouTube audience, whether that is from a business side of view or general personal use.
The concept of short-form video content on social media is nothing new. Remember Vine – the app where users could share looping video clips lasting only six seconds? That was launched in 2013 – over ten years ago.
YouTube is one of the most popular social media platforms worldwide. Currently, it has around 1.86 billion users on the platform who either create content or stream it. YouTube allows the ability to create and upload different forms of video content, for example commentary videos, “Top” list, and How-to (tutorials). Now Youtube is currently testing a new way for organisations to create content, called YouTube Shorts.