There are currently 8.4 million British consumers shopping via Social Media, according to PayPal. There are more and more customers turning to Facebook, Instagram and Snapchat to search for products online. And next week we have one of the biggest events for online- buying: Cyber Week. Cyber Week is the week of Thanksgiving. The 29th of November is Black Friday 2019 and following it on the 2nd of November is Cyber Monday – a day dedicated to giving consumers superb online deals.
We can learn a lot from successful social media campaigns but even more so from the ones that went wrong. Social Media can sometimes be a scary place to navigate. Once you post a photo on Instagram, share your thoughts on Twitter or give your opinions on Linkedin, there’s no going back. It’s there forever. While it’s important to take risks when creating social media content, it’s essential to be careful about what you post.
For the very first time, businesses which are sustainable and show concern for the planet have been shown to drive brand value (brandZ). The climate crisis has caused consumers all over the world to turn to brands who are socially and environmentally responsible. But does it pay to bring corporate responsibility into your social media marketing?
With the rise of Instagram and Snapchat, Twitter is sometimes overlooked by marketers as a tool for increasing your digital footprint. But 326 million people still use Twitter every month, and for the businesses that are using it right, it’s a great way to not only increase reach but to improve consumer’s perception of a brand.
LinkedIn is a platform where entrepreneurs and professionals can connect, interact and grow. In the past, there has been much debate surrounding whether LinkedIn is a social media platform or not, due to its target audience specifically being businesses and professionals.
Having a large following on your Social Media accounts is great for business, however, the importance of retaining your followers and keeping them engaged with your content and profile is often overlooked.
Continue Reading…
Instagram Checkout is a brand-new feature of one of the world’s fastest growing social networks. For several years, Instagram has been a crucial tool for directing your customers to your website so that they can buy your latest products.
Every time you open a social media app on your phone, a video starts playing. Video has become such a dominant form of communication on social media that it is almost impossible to increase the leads you generate from these platforms without using video. Continue Reading…
Social media trends evolve every year. As each year goes by the importance of these networks to businesses’ sales increases more and more. Here are the trends that you need to own now if you’re going to leverage social media to boost your sales in 2019.
‘Tis the season to make sure that you can close out 2018 with sales figures that are as warming as Santa’s mince pies. Here we will look at some recent Christmas adverts that went viral, to give you some inspiration as you create yours. Continue Reading…