It’s no secret that Artificial Intelligence (AI) has become a dominant force that’s shaping the digital landscape, and nowhere is this more evident than in social media. From AI content creation and ad targeting to customer engagement and data analytics, the wide range of AI tools available is not only changing how brands interact and engage online but also how individuals do the same.
AI tools are revolutionising social media management, with over 80% of content recommendations now powered by AI, significantly enhancing user engagement. The global market for AI in social media is projected to reach approximately £9.8 billion by 2031, reflecting substantial investment in AI technologies.
As a social media agency, we get bombarded with “game-changing” tools almost daily, especially when it comes to AI. However, not all AI tools are built equally, and not every app that boasts artificial intelligence is helpful in day-to-day tasks such as content creation, planning, or engagement.
As a social media agency that lives and breathes design, content creation, and staying ahead of visual trends, we’re constantly testing the latest tools to help brands stand out online. With AI design tools growing rapidly, two names are generating a lot of buzz: Canva and Adobe Firefly.
Reddit is a social media platform often described as “the front page of the internet.” Launched in 2005, it has grown significantly in recent years, now boasting up to 101.7 million daily active users (Q3 2024). Continue Reading…
Since Jack Dorsey’s iconic “Just setting up my twttr” tweet in 2006, the platform now known as X has been a game-changer for real-time conversation and brand engagement. Yet, since Elon Musk’s takeover and the subsequent rebranding, the landscape of X has shifted dramatically. Continue Reading…
As we predicted at the end of last year, AI tools and capabilities are having a huge impact on social media marketing. As artificial intelligence (AI) continues to transform the world of social media marketing, it’s helping brands and marketers automate tasks, enhance user engagement, and streamline their strategies. Continue Reading…
In an age where authenticity is king, businesses are increasingly recognising the value of employee-generated content as a key pillar of their social media marketing strategies.