LinkedIn is the only professional online network in the world. If you use it right, the platform can offer a tone of opportunities. Whether you’re looking for a job, a prospect or you want to raise the awareness of your business; this channel should be definitely your choice. Continue Reading…
Nowadays, we are surrounded by advertising: emails, billboards, tv, and social media. It’s harder than ever to stand out among competitors. For us marketers, this huge competition means that our adverts need to exceed expectations and reflect the audience’s interests and characteristics.
Whether it’s an idea, product or a service, we all want to sell something. We all want to attract a lot of customers so we can grow our businesses. However, it’s not that easy to stand out among the competitors. Continue Reading…
Although it seems like ages away, let’s face the reality: The summer is over and 2018 is just round the corner. It means that you should start thinking of your social media marketing strategy for the next year.
A lot of business owners make a huge mistake by not defining properly their target audience. They simply aren’t aware of their market or even worse: They think they are. However if you don’t know who is your potential client, how are you going to sell them a product or a service? Continue Reading…
If you’re reading this article it means you already understand the importance of having a social media presence. How do you choose the right social media channels? Should it be Instagram, Facebook or LinkedIn? Continue Reading…