In the ever-evolving digital marketing landscape, the blend of traditional marketing strategies with social media is not just an option—it’s often a necessity for brands aiming to achieve a comprehensive and cohesive marketing approach. Continue Reading…
Twitter first launched Spaces in November 2020. That’s quite a while back, how come we’re only hearing about it now?
Twitter only granted this ability to accounts with 600 followers or more. Fast forward to October 2021, Twitter ditched exclusivity and granted every single user the ability to host Spaces.
Instagram is one of the most popular social media platforms globally, with an active user base of over 1.3 billion people. For casual users, Instagram is perfect for sharing snapshots of your daily life, following your favourite celebrities or athletes, and keeping in touch with friends and family. For businesses, Instagram is fantastic for sharing images of your products and services, selling goods through their e-commerce feature, targeting new customers and more.
Instagram is one of the world’s most popular social media platforms, with an estimated user base of over one billion worldwide. A large portion of these users is from India and the United States, respectively, 201 million and 157 million Instagram users. Continue Reading…
With 2021 coming to an end and 2022 arriving just over the horizon, it’s that time again to take a look at the top five social media trends for 2022.
Social media is a great marketing tool that allows organisations to distribute information, engage, and interact with their followers. With Halloween only around the corner, it is the perfect time to indulge in the spooky season by creating a simple Halloween campaign.
What is Clubhouse?
Clubhouse is a new social media platform that is based on voice, allowing users of up to 5000 people in a single virtual room to participate through either speaking or listening. Continue Reading…
The graduates of 2020 and graduating into unprecedented times. Many careers are uncertain, and many students have had graduate schemes, placements and internships canceled. You may be wondering how you can gain experience in social media marketing in the current climate. Given that fewer companies are hiring at present, and many positions have been canceled or put on hold.
With the rise of Instagram and Snapchat, Twitter is sometimes overlooked by marketers as a tool for increasing your digital footprint. But 326 million people still use Twitter every month, and for the businesses that are using it right, it’s a great way to not only increase reach but to improve consumer’s perception of a brand.
Having a large following on your Social Media accounts is great for business, however, the importance of retaining your followers and keeping them engaged with your content and profile is often overlooked.