AI tools are revolutionising social media management, with over 80% of content recommendations now powered by AI, significantly enhancing user engagement. The global market for AI in social media is projected to reach approximately £9.8 billion by 2031, reflecting substantial investment in AI technologies.
As a social media agency, we get bombarded with “game-changing” tools almost daily, especially when it comes to AI. However, not all AI tools are built equally, and not every app that boasts artificial intelligence is helpful in day-to-day tasks such as content creation, planning, or engagement.