It’s no secret that Artificial Intelligence (AI) has become a dominant force that’s shaping the digital landscape, and nowhere is this more evident than in social media. From AI content creation and ad targeting to customer engagement and data analytics, the wide range of AI tools available is not only changing how brands interact and engage online but also how individuals do the same.
AI tools are revolutionising social media management, with over 80% of content recommendations now powered by AI, significantly enhancing user engagement. The global market for AI in social media is projected to reach approximately £9.8 billion by 2031, reflecting substantial investment in AI technologies.
Reddit is a social media platform often described as “the front page of the internet.” Launched in 2005, it has grown significantly in recent years, now boasting up to 101.7 million daily active users (Q3 2024). Continue Reading…
As we predicted at the end of last year, AI tools and capabilities are having a huge impact on social media marketing. As artificial intelligence (AI) continues to transform the world of social media marketing, it’s helping brands and marketers automate tasks, enhance user engagement, and streamline their strategies. Continue Reading…
In an age where authenticity is king, businesses are increasingly recognising the value of employee-generated content as a key pillar of their social media marketing strategies.
In today’s digital landscape, there’s a noticeable shift from public posts on social media towards more private interactions, particularly through Direct Messages (DMs) and Stories. Continue Reading…
In today’s digital age, social media is more than just a place to connect with friends or share life updates – it’s becoming a search engine. Continue Reading…