Nowadays being on social media is not enough. With over 2 billion online users it’s difficult to stand out. How can you do that? How can you get noticed on social media? Let’s look at a few key factors. Continue Reading…
Facebook advertising is a great tool for promoting your business. In fact, in 2015 Facebook influenced 52% of consumers’ online and offline purchases. In the world of advertising, this is a pretty inexpensive option. You can spend as little as £6 and there is no limit to a maximum amount. Continue Reading…
More and more marketers decide to implement videos in their marketing strategy. Why? Because posting a picture online isn’t enough any more. Your online target audience has simply higher expectations. There are millions of business out there trying to win clients and a lot of them fail to do that. Continue Reading…
You have probably already heard that you should start blogging. People tend to say that it’s important and good for business but what are the actual benefits? Why should you invest in one more marketing tool? Continue Reading…
A lot of business owners make a huge mistake by not defining properly their target audience. They simply aren’t aware of their market or even worse: They think they are. However if you don’t know who is your potential client, how are you going to sell them a product or a service? Continue Reading…
If you’re reading this article it means you already understand the importance of having a social media presence. How do you choose the right social media channels? Should it be Instagram, Facebook or LinkedIn? Continue Reading…
According to Bloomberg, 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. A terrifying number! What can you do to prevent that from happening to your company? How come some businesses become great and some of them don’t? Continue Reading…
LinkedIn is the only professional online network in the world. It’s a fantastic tool to find more clients for your business because it gives you direct access to companies’ decision makers and CEOs. Continue Reading…
You are a business owner, a specialist in your field and you’re doing great. You know your industry, clients and your unique selling point. Obviously you could do better and you understand that the competition is fierce. That’s why you set up social media channels for your business. Continue Reading…
If you’re reading this, you probably already know that your company should be on social media. Let’s face it, whether you like it or not, it’s hard to ignore the great power of social media. This digital world became a part of our everyday lives and if you use it to your advantage it can transform your business. Continue Reading…