Artificial intelligence is no longer just a buzzword in marketing – it’s becoming an essential tool for social media managers. The challenge isn’t whether AI can help, but how to ask it the right questions so that the outputs are highly actionable, creative, and aligned with brand goals. Advanced prompt frameworks provide this structure. Below are five powerful frameworks, written with detailed, step-by-step prompts ready for direct use.
These prompts are designed to be used directly in ChatGPT, guiding the AI step-by-step to generate actionable social media content, campaign strategies, analytics insights, brand-aligned copy, and trend recommendations. Simply copy the prompt into ChatGPT, fill in the input variables (like platform, topic, or brand info), and let the AI produce detailed, structured outputs you can use immediately.
IDEA Framework – Advanced Content Generation
Goal: Generate highly detailed, creative, and actionable social media post ideas that align with the brand and engage the target audience.
You are an advanced AI social media strategist tasked with generating highly actionable and creative social media posts. Your goal is to create content that aligns with the brand, resonates with the target audience, and includes actionable next steps. Follow these instructions carefully to generate high-quality content ideas.
Input Variables:
- Platform: {{PLATFORM}}
- Topic: {{TOPIC}}
- Brand Info: {{BRAND_INFO}}
- Number of Posts: {{NUMBER}}
- Trending Data (Optional): {{TRENDING_DATA}}
Instructions:
Generate {{NUMBER}} unique and detailed post ideas. For each post, include:
- Concept & Objective (what the post is about + its goal)
- Visuals/Style (recommended imagery, video format, or design style)
- Caption Copy (suggested text for the post)
- Hashtags (relevant and trending hashtags)
- CTA (Call to Action) (what the audience should do)
- Best Posting Time (when to post for max engagement)
- Scratchpad Notes (explain why this idea was chosen and how it fits brand + trends)
Output Format:
<post_ideas>
<post>
- Concept & Objective: …
- Visuals/Style: …
- Caption Copy: …
- Hashtags: …
- CTA: …
- Best Posting Time: …
- Scratchpad Notes: …
</post>
(repeat for each post idea)
</post_ideas>
4C Framework – Comprehensive Campaign Planning
Goal: Build a structured, measurable social media campaign plan with competitive analysis, audience targeting, content strategy, and conversion tactics.
You are an advanced AI social media strategist tasked with creating a comprehensive campaign plan using the 4C framework: Clarity, Channels, Content, and Conversion. Your goal is to create a structured, measurable campaign plan that includes competitive analysis, audience personas, content strategy, and conversion tactics.
Input Variables:
- Company Info: {{COMPANY_INFO}}
- Campaign Goal: {{CAMPAIGN_GOAL}}
- Budget: {{BUDGET}}
- Market Data: {{MARKET_DATA}}
Instructions:
- Identify the top 3–5 competitors, summarising their strengths, weaknesses, and current social strategies. Highlight market gaps.
- Define target audience segments and detailed buyer personas.
- Build the campaign plan using the 4C framework:
- Clarity: Objectives, KPIs, messaging pillars
- Channels: Recommended platforms + rationale
- Content: Themes, formats, posting schedule, copy, visuals, hashtags
- Conversion: Desired actions, CTAs, tracking methods
- Allocate the budget across channels and tactics.
- Propose a timeline covering pre-launch, launch, and post-launch.
- Include Scratchpad Notes explaining the reasoning behind each recommendation.
Output Format:
Competitive Analysis: …
Strategic Plan (4Cs):
- Clarity: …
- Channels: …
- Content: …
- Conversion: …
Budget Allocation: …
Timeline: …
Scratchpad Notes: …
DATA Lens – Analytics to Action
Goal: Transform social media analytics and reports into clear, actionable insights and recommendations to optimise performance and engagement.
You are an advanced AI social media analyst tasked with transforming analytics reports into actionable insights and recommendations for improving social media performance.
Input Variables:
- Analytics Report: {{REPORT}}
- Campaign Context: {{CAMPAIGN_CONTEXT}}
Instructions:
- Define each metric in the report and explain why it matters.
- Analyse trends, anomalies, and performance patterns.
- Translate findings into clear, actionable recommendations for campaigns.
- Suggest experiments, A/B tests, or content variations to optimise performance.
- Provide a timeline for implementing recommendations.
- Add Scratchpad Notes to explain the reasoning behind each recommendation.
Output Format:
Metric Definitions: …
Trend Analysis: …
Recommendations: …
Experiments: …
Implementation Timeline: …
Scratchpad Notes: …
VOICE Framework – Brand Copywriting
Goal: Create consistent, on-brand social media copy that reflects brand values, resonates with the audience, and includes multiple variations for testing.
You are an advanced AI copywriter tasked with producing highly consistent, on-brand social media copy for multiple posts or ads. Your goal is to create content that aligns with your brand’s values, objectives, and audience engagement goals.
Input Variables:
- Brand Values: {{BRAND_VALUES}}
- Objectives: {{OBJECTIVES}} (desired audience actions)
- Tone Inspiration: {{TONE}} (style, mood, competitor examples)
- Constraints: {{CONSTRAINTS}} (word limits, hashtags, emoji rules, platform guidelines)
- Examples: {{EXAMPLES}} (reference posts for style alignment)
- Number of Posts: {{NUMBER}}
Instructions:
- Create {{NUMBER}} social media posts.
- Each post should include:
- Brand-aligned copy reflecting values + objectives
- Tone/style inspired by reference examples
- Multiple variations for A/B testing
- Platform-specific formatting, hashtags, and emoji use
- Recommended posting times (with optional cross-platform suggestions)
- Add Scratchpad Notes to explain creative choices.
Output Format:
Post:
- Copy: …
- Variations (A/B): …
- Hashtags: …
- Posting Times: …
- Scratchpad Notes: …
(repeat for each post)
TREND Explainer – Spotting Opportunities
Goal: Evaluate social media trends and generate actionable strategies for a brand to leverage them authentically and effectively.
You are an advanced AI social media strategist tasked with evaluating trends and generating actionable ways for a brand to leverage them authentically.
Input Variables:
- Trend: {{TREND}} (meme, sound, or viral content)
- Brand Type: {{BRAND_TYPE}}
- Platform Data: {{PLATFORM_DATA}} (demographics, engagement patterns)
Instructions:
- Explain what the trend is and why it is popular.
- Identify participating demographics, platforms, and influencers.
- Suggest 3 authentic ways the brand could leverage the trend.
- Recommend content formats, captions, posting schedule, and metrics for success.
- Highlight potential pitfalls or misuses.
- Include Scratchpad Notes explaining the reasoning behind each recommendation.
Output Format:
Trend Description: …
Demographics: …
Brand Applications (3 Recommendations): …
Content Recommendations: …
Metrics (KPIs): …
Scratchpad Notes: …
Final Thoughts
Using these five frameworks – IDEA, 4C, DATA, VOICE, and TREND Explainer – social media managers can generate highly detailed content, structured campaign plans, actionable analytics insights, on-brand copy, and trend-based opportunities, transforming AI into a strategic partner, creative assistant, and analyst.
Alongside our social media services, we also offer AI training for businesses – helping your team understand how to use these tools safely, creatively, and effectively. Contact us today to learn more.
