Do you have a successful TikTok strategy? In the dynamic world of social media, TikTok has swiftly emerged as a powerhouse platform for content creators and brands to captivate audiences worldwide. In fact, the average TikTok user spends 52 minutes on the app every day.
TikTok Ads are a big deal, especially now that TikTok has taken the world by storm with its short, entertaining videos and rapidly growing user base. With over 1 billion active users worldwide, TikTok presents a unique opportunity for brands to reach a large and engaged audience.
The concept of short-form video content on social media is nothing new. Remember Vine – the app where users could share looping video clips lasting only six seconds? That was launched in 2013 – over ten years ago.
TikTok is a platform that moves rapidly. From its snappy, short-form videos to its evanescent trends: everything on TikTok seems to happen so quickly.
It shouldn’t come as a surprise, then, that TikTok was the fastest social media platform to surpass one billion users. It took them just 4.9 years. By comparison, it took Facebook 8.7 years to reach the same number of users.
TikTok is a widely known video platform with over 1 billion monthly users. A variety of audiences love it due to the platform’s diverse content, including educational and entertaining videos. Recently TikTok has introduced the TikTok Shop, which allows users to browse the store while staying on the app.
Social media trends are constantly changing from year to year. 2020 is no different. With so many new developments, what really is the top new social media trends of 2020?
Platforms are forever evolving to keep up to consumer and user demands. It’s known that video dominates over picture and text, explaining the rise in TikTok and the unstoppable platform that is YouTube.
TikTok is quickly growing to become one of the biggest social media platforms in the world. It has over 500 million active users worldwide (Datareportal), and yet to a lot of us, it’s still a mystery.