LinkedIn is a platform widely known for allowing users to build connections with audiences, clients, and employers. It provides a trusted space where users can connect and follow media that interest them, such as companies they particularly enjoy. It is, in fact, the largest online networking platform in the world, with approximately 810 million users across more than 200 countries. It was founded in 2002 in the USA, and after proving its success, it was made available in the UK. One of their newest features is LinkedIn Live events.
A lot of business owners make a huge mistake by not defining properly their target audience. They simply aren’t aware of their market or even worse: They think they are. However if you don’t know who is your potential client, how are you going to sell them a product or a service? Continue Reading…