All posts in “brand”

Brand personality: what is it and why your business should have one

The idea of a brand having a personality probably seems a little absurd at first. Brands are simply the face of a business: they are not living, conscious beings. 

So why, then, do we feel like we know them – their characteristics,  likes, and dislikes? That’s because the team behind the brand has developed a nuanced personality for their social media channels.

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