In today’s digital age, social media is one of the most powerful tools for building brand awareness. With millions of active users on various social media platforms, businesses can reach a vast audience and create a strong online presence.
The idea of a brand having a personality probably seems a little absurd at first. Brands are simply the face of a business: they are not living, conscious beings.
So why, then, do we feel like we know them – their characteristics, likes, and dislikes? That’s because the team behind the brand has developed a nuanced personality for their social media channels.