Growing your brand’s social media presence can be one of the most effective ways to get tangible results for your business.
So, if you want to succeed, you need to be stepping up what your brand is posting on social media.
The idea of a brand having a personality probably seems a little absurd at first. Brands are simply the face of a business: they are not living, conscious beings.
So why, then, do we feel like we know them – their characteristics, likes, and dislikes? That’s because the team behind the brand has developed a nuanced personality for their social media channels.