2019 has been an exciting year for the world of Social Media Marketing. Businesses are getting more political, more daring and more inventive in creating their marketing campaigns. From Gillette focusing on toxic masculinity to Iceland raising awareness for deforestation, many companies are focusing on social and environmental issues in their campaigns.
For the very first time, businesses which are sustainable and show concern for the planet have been shown to drive brand value (brandZ). The climate crisis has caused consumers all over the world to turn to brands who are socially and environmentally responsible. But does it pay to bring corporate responsibility into your social media marketing?
LinkedIn is a platform where entrepreneurs and professionals can connect, interact and grow. In the past, there has been much debate surrounding whether LinkedIn is a social media platform or not, due to its target audience specifically being businesses and professionals.
LinkedIn is the only professional online network in the world. If you use it right, the platform can offer a tone of opportunities. Whether you’re looking for a job, a prospect or you want to raise the awareness of your business; this channel should be definitely your choice. Continue Reading…