Artificial intelligence is no longer a futuristic concept; it’s here, and it’s already reshaping the way brands approach social media. From generating copy and images to scheduling posts and analysing performance, AI tools promise speed, efficiency and scale. For busy marketing teams and business owners, this sounds like the perfect solution.
AI tools are revolutionising social media management, with over 80% of content recommendations now powered by AI, significantly enhancing user engagement. The global market for AI in social media is projected to reach approximately £9.8 billion by 2031, reflecting substantial investment in AI technologies.
As a social media agency that lives and breathes design, content creation, and staying ahead of visual trends, we’re constantly testing the latest tools to help brands stand out online. With AI design tools growing rapidly, two names are generating a lot of buzz: Canva and Adobe Firefly.