You have probably already heard that you should start blogging. People tend to say that it’s important and good for business but what are the actual benefits? Why should you invest in one more marketing tool? Frankly you probably thought that having Facebook might have been enough. Unfortunately it isn’t. Every marketing tool has a completely different purpose. This is why before you decide on your marketing strategy, you should start with looking at your goals and what you want to achieve. At the end of the day everything requires either time or money so it’s very important that you pick the right tools.
So, why your company needs a blog?
More traffic to your website.
It might be quite obvious however it’s very important. Wherever you post your blog, once people click on it, they are automatically directed to your website. OK, some of them might move on to another page after reading your blog. However some of them might be interested in finding out more about your company and services. If your blog provides the content they have been looking for, they will want to know what you’ve got to offer.
Better ranking in search engines.
Blogging is a fantastic SEO tool. The more content you add to your website, the more pages from your domain become indexed in search engines. This means that every blog you post increases the website traffic. That’s why it’s important to blog regularly, at least twice a month. According to research businesses with 401-1000 pages of content get 6x more leads than those with 51-100. This basically means that the more your write, the more leads you will generate. However remember that search engines favour longer blogs so they should have at least 400 words (the more, the better). Use specific keywords that are relevant in your industry and the target audience. In order to pick them, think about what phrases your clients search for online and then include them in your articles.
Shows you as an expert in your field.
Nowadays if someone has a problem or a question, they tend look for an answer in online. If you have a knowledge your clients are searching for, you should definitely write about it. It allows you to share your expertise and industry related news with your clients. This not only portrays you as an authority in your field but also builds a relationship between you and your customers.
Certainly these aren’t the only benefits however they should be enough to convince you of the importance of starting a company blog. If you really don’t want to write articles, it’s worth outsourcing them and leaving them to someone who has a writing flair. Whichever you prefer it will certainly benefit your business and improve conversation rates. In fact, according to research, businesses who prioritise blogging experience a 13X increase in ROI, year after year.
