A lot of business owners make a huge mistake by not defining properly their target audience. They simply aren’t aware of their market or even worse: They think they are. However if you don’t know who is your potential client, how are you going to sell them a product or a service? Continue Reading…
According to Bloomberg, 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. A terrifying number! What can you do to prevent that from happening to your company? How come some businesses become great and some of them don’t? Continue Reading…