Social Media Case Study for the Hydraulic Industry

The Challenge

Ehrco is one of the largest independent bulk suppliers of Hydraulic Hose, Fittings and related products in the UK distribution market. 

The client needed help with raising awareness of their products to their target audience, increasing engagement on social media, boosting website traffic and attracting more clients online.

The Solution

The main objective of our project with Ehrco Ltd. was to significantly raise awareness of their products and amplify their online presence, focusing on Facebook, Twitter, and LinkedIn. 

To achieve this, we implemented a comprehensive social media strategy that included the regular posting of relevant content and engaging with the target audience on each social media channel. 

We enhanced the content strategy by incorporating videography and photography, capturing the quality and application of Ehrco’s products as well as their customer service. 

We have also implemented email marketing, which helped us reach existing customers and remind them about the latest company offers and new products. 

Additionally, we leveraged LinkedIn and Google Advertising to specifically target industry professionals and decision-makers. This targeted approach was designed to increase brand visibility and drive business growth by reaching those most likely to benefit from Ehrco’s offerings.

The Results

After the first year of our strategic partnership with Ehrco Ltd., the results of our concerted efforts have been impressively fruitful:

• Sales Increase: Ehrco Ltd. has experienced a significant 60% increase in new potential customers and opened accounts.
• Overall Boost in Followers: On Facebook, we achieved an increase in followers by 900%, on X by 600%, and on LinkedIn by 430%.

“We’ve experienced a 60% increase in new potential customers and opened accounts.”

“Since partnering with Little Media Agency, we’ve seen an increase in engagement and impression from users, as well as an improvement in our sales.

We’ve also experienced a 60% increase in new potential customers and opened accounts compared to last year, which is a very successful metric for us. Apart from that, they’re also providing us with video production and scriptwriting as they’re always innovating their approach to coming up with new content.”

– Bryan Leavesley, Ehrco Hydraulics