Increased Instagram engagement by over 6,500%
Reached 1.23 million users on Instagram
Gained 6,5K followers, reaching 15K on Instagram
The Challenge
When Little Media Agency began working with Dri-Pak, we were tasked with transforming the brand’s social media presence. Dri-Pak, a heritage household brand known for its eco-friendly cleaning products, faced a common issue in its industry: low social media engagement, limited consumer connection, and a lack of traction in a market dominated by high-budget competitors. Despite offering high-quality products, their digital presence didn’t reflect the brand’s relevance to today’s consumers. Our challenge was to break through the noise in a highly saturated market and engage a new generation of cleaning enthusiasts.
The Solution
We launched a multi-channel social media strategy that centered on authenticity and relatability. Our approach was built around the idea of connecting with everyday users, positioning Dri-Pak as a practical and approachable cleaning solution.
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Video-First Approach: We prioritised native-style video content, including TikToks and Instagram Reels.
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Competitions: Regular giveaways sparked interest, encouraged engagement, and prompted user-generated content.
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Influencer Collaborations: We worked with 29 micro-influencers, which allowed us to tap into niche communities and create authentic content.
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Paid Advertising: To amplify the reach of high-performing content, we strategically used paid ads, driving increased visibility and audience growth.
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Partnerships with Retailers: We coordinated social media efforts with retail partners such as Waitrose and Home Bargains, ensuring consistent messaging across all touchpoints.
“A vibrant and highly innovative partner“
“Little Media Agency have proven to be a vibrant and highly innovative partner for our social media operations.”
– Pfuma Makwembere, Dri-Pak
Let us take your social media channels to the next level