Increased Instagram engagement by over 6,500%
Reached 1.23 million users on Instagram
Gained 6,5K followers, reaching 15K on Instagram
The Challenge
When Little Media Agency began working with Dri-Pak, we were tasked with transforming the brand’s social media presence. Dri-Pak, a heritage household brand known for its eco-friendly cleaning products, faced a common issue in its industry: low social media engagement, limited consumer connection, and a lack of traction in a market dominated by high-budget competitors. Despite offering high-quality products, their digital presence didn’t reflect the brand’s relevance to today’s consumers. Our challenge was to break through the noise in a highly saturated market and engage a new generation of cleaning enthusiasts.
The Solution
We launched a multi-channel social media strategy that centered on authenticity and relatability. Our approach was built around the idea of connecting with everyday users, positioning Dri-Pak as a practical and approachable cleaning solution.
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Video-First Approach: We prioritised native-style video content, including TikToks and Instagram Reels.
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Competitions: Regular giveaways sparked interest, encouraged engagement, and prompted user-generated content.
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Influencer Collaborations: We worked with 29 micro-influencers, which allowed us to tap into niche communities and create authentic content.
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Paid Advertising: To amplify the reach of high-performing content, we strategically used paid ads, driving increased visibility and audience growth.
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Partnerships with Retailers: We coordinated social media efforts with retail partners such as Waitrose and Home Bargains, ensuring consistent messaging across all touchpoints.
The Results
The campaign achieved exceptional results across multiple platforms:
Massive Engagement Increase:
Instagram engagement grew by over 6,500%, demonstrating the power of relatable, community-driven content in transforming audience interaction.
Exponential Reach and Impressions:
The campaign generated 1.23 million users reached on Instagram and 2.9 million views on Facebook, significantly expanding Dri-Pak’s visibility across multiple platforms.
Follower Growth and Community Building:
On Instagram alone, we gained 5,346 new followers, bringing Dri-Pak’s total to 14K, fostering a larger and more engaged online community.
“A vibrant and highly innovative partner“
“Little Media Agency have proven to be a vibrant and highly innovative partner for our social media operations.”
– Pfuma Makwembere, Dri-Pak
Let us take your social media channels to the next level